In recent months, Facebook has grown to be hugely popular with over 200 million, that’s 1/5th of total internet users coming in the form Facebook users it is obvious to see that this is one steam train that is going stop at any stations. This has lead leading search engine to sit up and take notice of the fact that the social networking giant will at some point take control of the market and dominate our lives much as search have done in the recent past.
Being a top search engine like Google means that you are like a football team that everyone wants to beat, and they want a slice of the success that is to all but a select few. But is search taking a turn and is Google starting to see its supremacy severed?
Facebook has gone from division 3 in the football league to gaining champion’s league status with many of us having accounts and logging periodically to update our status. And yet this all when Facebook has really had little chance to even make a serious profit from its social network platform.
Current search engine like Google are streets ahead in terms of advertising models, and profit making programmes, but Facebook has its eye on the bigger prize, brand advertising. Even the most popular search engines in the world have failed to attract the big budgets of brand advertising, which is where the future lies for marketing online.
The future of search in the eyes of Facebook is more simple than at present. They are going down the human route where friends, family, work colleagues act as a primary source of information. This recommendation model could represent the future of how we search for items and services online.
For Internet Marketing firms, this represents the beginning of a new chapter where social media and mobile phones play a huge role in the development of online society. Search Engine Marketing companies will also want track the progression of this search battle to see who wins the race to become the undisputed king of search, which is not far away now.
Nick Singh is one of the top Strategic Internet Marketers in the UK and is the Senior Search Engine Marketer at Netcallidus Ltd, that has helped Numerous Business increase their profits Online.We are a
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