As the first company to truly make a commercial success of operating solely on the internet Amazon can honestly claim to have the largest base of customers of any eTailer on the planet. They have held this top spot for more than 10 years with amazingly little change to their branding, which may have been a contributing factor to their success as they are recognized globally. Amazon have also opened their doors to smaller companies, allowing them to sell their products through Amazon’s front end, reaching massive numbers of potential customers, including those that are new to the internet and least likely to search or stumble onto your own ecommerce website.
Many eTailers don’t take advantage of the amazing opportunity Amazon offers because they believe that they will need to double their workload and manage stock over two sites, this is just plain silly.
The Amazon API (application programming interface) allows sellers to automate many tasks that come with selling on their site and a good ecommerce specialist will have modules that are designed to link this automation to your own ecommerce solution. In fact the integration can be so complete and subtle that making sure your products are seen on Amazon (or not seen by Amazon if that is your choice) can be as easy as clicking a check box in the CMS of your own website. This can be achieved as the Amazon feeds, price, product image, stock levels and product information can all be updated automatically with the same information as your own site and order fulfillment can all be managed from your CMS.
As well as reaching a wider audience with your products selling on Amazon can also help to build up your reputation as an online seller, helping to channel buyers onto your own site and encouraging them to purchase with confidence after reading your good ratings on Amazon. This means that Amazon integration is not just something that should be considered as a nice addition for an established business, it is almost a necessity for a new company to rapidly secure a loyal customer base.
Advansys can help you with integrating your website with Amazon as well as offering full web design, ecommerce development and SEO services. Give us a call or email us about it now!
