Despite all the hype and fuss surrounding RSS recently, for

the majority of mainstream Internet users, RSS still remains

a mysterious orange button sitting on your web site. They are

totally unaware of this new method of syndicating information

on the web.



This is not necessarily bad news!



For many Internet users are enjoying the benefits of RSS

while remaining totally clueless as to its function or

how it works. Programs like 'MyYahoo' and the RSS empowered

Firefox Browser are letting surfers access RSS and enjoy

its major benefits without having any or no knowledge of it.



In the very near future when Microsoft introduces its new RSS

powered Longhorn Browser and operating system - this situation

will hopefully continue. Internet users should be able to enjoy

all the benefits of RSS without having to know what it is!



Users don't have to know 'DOS' or even 'HTML' to enjoy the full

benefits of the Internet and their computers. RSS should fall

into this same category. It would quickly bring RSS into the

mainstream without having to overcome a long learning curve.



However, until RSS is blended seamlessly into web sites and

browsers, there remains one major problem with RSS. Most

browsers can't access the RSS feed directly. When many surfers

click that little orange button on your site - they get a jumbled

code or worst, their browser freezes. Many will depart your site

scratching their heads or saying a few choice words in the direction

of your site. Not a pleasant situation for anyone.



At the heart of the problem, an RSS Feed must be accessed by

aggregators or an RSS feed (news) reader like Newsgator or an

RSS empowered browser like Firefox which has a 'Live Bookmark'

feature that basically updates your bookmarks or feeds with RSS.

A direct link to an RSS feed just won't work with most browsers.



Webmasters must fix this problem. You must fix this problem.

You must make your site RSS User-Friendly. You should realize by now,

every web site visitor counts. Besides, its just good net etiquette.



Despite all the hype and fuss surrounding RSS recently, for

the majority of mainstream Internet users, RSS still remains

a mysterious orange button sitting on your web site. They are

totally unaware of this new method of syndicating information

on the web.



This is not necessarily bad news!



For many Internet users are enjoying the benefits of RSS

while remaining totally clueless as to its function or

how it works. Programs like 'MyYahoo' and the RSS empowered

Firefox Browser are letting surfers access RSS and enjoy

its major benefits without having any or no knowledge of it.



In the very near future when Microsoft introduces its new RSS

powered Longhorn Browser and operating system - this situation

will hopefully continue. Internet users should be able to enjoy

all the benefits of RSS without having to know what it is!



Users don't have to know 'DOS' or even 'HTML' to enjoy the full

benefits of the Internet and their computers. RSS should fall

into this same category. It would quickly bring RSS into the

mainstream without having to overcome a long learning curve.



However, until RSS is blended seamlessly into web sites and

browsers, there remains one major problem with RSS. Most

browsers can't access the RSS feed directly. When many surfers

click that little orange button on your site - they get a jumbled

code or worst, their browser freezes. Many will depart your site

scratching their heads or saying a few choice words in the direction

of your site. Not a pleasant situation for anyone.



At the heart of the problem, an RSS Feed must be accessed by

aggregators or an RSS feed (news) reader like Newsgator or an

RSS empowered browser like Firefox which has a 'Live Bookmark'

feature that basically updates your bookmarks or feeds with RSS.

A direct link to an RSS feed just won't work with most browsers.



Webmasters must fix this problem. You must fix this problem.

You must make your site RSS User-Friendly. You should realize by now,

every web site visitor counts. Besides, its just good net etiquette.



Here are some simple solutions to help alleviate this problem

and make your site more RSS-Friendly:



1. Don't just place the orange RSS button on your site. Always

include a link 'What is This?' beside it. Have this link leading

to a page explaining what RSS is and how your visitors can

access and use it. This has a two-fold benefit; visitors who are

familiar with RSS will know how to use the button, visitors who

are in the dark can get a quick education in RSS 101! Here's an

example I have on my site.

'What Is RSS?'.



You are welcome to use this page on your site if you're pressed for

time. Just copy it and upload it to your site or link directly to it.

It will do in a pinch!



2. As mentioned before some browsers can Automatically discover

or Access your RSS feed. The Firefox Browser is a prime example.

To facilitate or aid in this AutoDiscovery process place a simple

code in the HEAD section of your webpage's HTML code:



(link rel="alternate" type="application/rss+xml"

title="RSS"

href="http://www.bizwaremagic.com/blog/atom.xml" /)



Just don't forget to replace the ( and ) characters with <

and > in your web page code. Also, place in your OWN feed!





3. Of course, many webmasters use many RSS buttons on their site to

guide their visitors in the right direction. For example, placing

a 'MyYahoo' button will make it easier for visitors using that

program to access your RSS feeds. Bloglines and MyMSN buttons

are other examples. Some webmasters even design their OWN RSS

button for their sites. Just remember to place your 'What is This?'

link beside it.





4. However, if your visitor is not using an aggregator or RSS equipped

browser - they will still get the jumbled code that will be puzzling to

them. One way around this problem is to use a free service from Feedburner.com

and have your RSS Feed transformed or presented so that if can be read

in your visitor's browser. Instead of linking your orange button directly

to your RSS feed, use the Free link from Feedburner in its place. Your web

site visitors will then be able to read your feeds but they will also still

be able to subscribe to your RSS feed.



More information on what this looks like here:

http://feeds.feedburner.com/BurnThisRSS2





5. Perhaps, using the same system above, an easier and friendlier

solution to use is a Headline Animator from Feedburner. This will display your

RSS feed headlines on your site in a very User-Friendly way. Anyone wanting

to subscribe to your feed can do so by clicking this Headline Animator. It

will also provide your visitors with information and headlines about your

feed's content. Plus, it will give them a real sampling of your feed. It will

immediately make your website more RSS-Friendly.





RSS is the wave of the future. It will play an ever increasing role in

how information is exchanged on the web. Make sure your site is RSS

User-Friendly so that you can take full advantage this new technology.

Make sure your site is a pleasant RSS experience for all your visitors,

it will not only put your site in a more favorable light, but it will

also make your site more competitive in a very competitive world.



So for your visitor's benefit and your own, make your site RSS-Friendly

right now. Don't delay. Just do it. Your visitors will thank you in more

ways than one.





----

To add RSS to your Site within minutes - download this

simple RSS Report and Guide.

Copyright © 2005 Titus Hoskins of http://www.bizwaremagic.com.

This article may be freely distributed if this resource

box stays attached.

----