We all want to know how keywords affect our
rankings, but to find out we’ll need to do a
little work. Many say keywords are the key to
good search engine rankings, although they aren’t
at all the only factor.

If you need a tool to help you decide on your
keywords, try Overture's Search Term Suggestion
Tool – it allows you to test your keyword
rankings by showing you statistics on recent
searches for them. It’s a great tool when you
have no clue which keyword you should choose, as
it can give you a list of terms that were
recently searched on.

Keyword Density.

Keyword density refers to the number of the
keywords contained within your text relative to
the amount of text there is. Preferred keyword
density ratios vary between search engines, but
you should generally try to keep them between two
and eight percent (major search engines prefer
the lower end). Keyword analysis tools can help
to optimize a web page’s keyword density. These
tools are good if you’re not sure of what you’re
doing, as they’re very intuitive and explain
things as you go.

Counting the Keywords.

Many SEO experts will tell you that the keyword
density of your text isn’t a very important
factor, and that you should be careful not to
overdo it. So is there a limit? How many times
should you use your keywords? SEO experts won’t
be able to answer these questions for you,
because no-one’s really sure of the answer. The
best answer is that it changes regularly, and you
can never be sure – you have to experiment to see
what works for you.

Location of Keywords.

When testing the effects of keyword location, we
found that pages with the keywords at the top and
bottom of the page ranked higher on Google than
pages with the keywords in the middle.

Many other search engines also give keywords more
or less weight based on their location, but keep
in mind that each search engine’s algorithm is
different. Here’s a list of how most search
engines prioritize keyword positions, from most
to least:

1. Domain name.

2. Page title.

3. Headings (i.e. H1, H2, etc.).

4. Body text (the first 2 to 3 KB usually counts
more).

5. Meta tags (especially description).

6. Links (including keywords in the URL or link
text of links to you).

7. Alt text (the ‘alt’ descriptions for your
pictures).

Really, though, keyword density is one of those
areas where you’ll have trouble on your hands if
you try to second guess the search engines. Be
cautious.

Affiliatesmarket.Net
Admin Frank
http://www.affiliatesmarket.net

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