I'm not just being mushy! I don't mean literally. What I am
saying is customer appreciation is the best way to create
customer loyalty. Good customer service is the surest path
to success in any business.
Lets face it without customers your business is dead.
Repeat customers are the life blood of any business. It's
a proven fact that happy customers make repeat purchases and
not only that they tell all their friends. Which means more
customers.
Tell me...
When your happy or excited about a product or service what
is the first thing you do? You tell every on you know.
Right? If you have a great experience with the staff at a
store or restaurant what do you do? You go back again!
What if you have a bad experience? Do you go back? NO!
and that's not the end you make sure you tell everyone you
know you had a hard time and never, NEVER to use that
company.
Have you ever walked into a store and been snubbed, totally
ignored at the check out? What to you do? You walk out
with out making a purchase.
Now, how many times have you walked into a store with no
intention of making a purchase. You were greeted by a friendly
face and a warm courteous atmosphere, then you end up walking
out with a bag full of goodies. It's happened to all of us.
Good customer service will never go out of style.
It's so simple but it is where most business fail.
Show your customers that you appreciate them. It's the little
things that matter. Like a friendly voice and prompt courteous
service. Going that extra mile to make them feel special.
You can create a huge following of loyal customers just by
being nice.
But don't stop there. The possibilities are endless. Have
you ever been to a nice hotel where they leave a chocolate
on your pillow? Now that chocolate only cost them a few
pennies but it made your experience nicer. It made you
remember their hotel above others.
How about customer reward programs. Sales will soar when you
tell your customers that they will get one free after they
purchase three. A free gift with every purchase. Every one
likes presents.
Customer appreciation days, sales and specials. Hold an event
throw a party just for customers that you have done business
with before. Make them feel special, like they matter, that
they are important to you. Then watch your business reap the
rewards.
