My research is based on a photographic equipment retail web site www.microglobe.co.uk which is a very best selling site no doubt with gaining good popularity in web circles just in no time. Popularity stand for honesty, good services, low price and all around the product and customer online or offline. In my study the popularity stand for link popularity that I have been working on for a year now. The SEO techniques, expert opinions, webmasters suggestions, forum discussions, email marketing, directory submission, chat discussion are salient areas of my research.

Differential Diagnosis applies on human is now asserted to be true on search engines listing criterias. The backdoor techniques adopted by different search engines sometime troubles webmasters at the other end.

While marketing what we assume most important are the inbound links to the subject web sites, but the story is quite different, for differential criteria of various search engines ranking and listing techniques. One can be amazed with the search results the other day morning, where the links are marginally down, traffic is low, rank is down, moral is down contrary with yesterday, where it was done for no effort. Inspite the team work hard, submissions go on contineously, some of the directories are paid with the appropriate fee for listing and the result is the other way round. It is simply discouraging as good ranking sometimes turned out to be a magic game. Search engines criteria sometimes contradict with each other suffer a great loss to even potential web sites designed by well oriented webmasters for there is no guage to measure the parameters adopted by the big players.