The communication opportunities afforded by a membership site is one of the biggest reasons that joining a membership site is so popular today and probably will be popular for a long time to come. People want to hear but they also want to be heard. They want to learn but they have information to share with others as well. A membership site provides a place for the sharing of ideas and information.
Back during the days of Web 1.0 the concept of a membership site did not exist. Now there were people who had blogs. Theses old blogs were basically on-line journals that could be read by those who were invited to read them but the reader could not post to the blog. Boy! Has that ever changed!
Today you can not only read blogs but you can post to them provided that you are a member of the website. And, what do people discuss on a membership site? The simple answer is anything and everything! The pros and cons of every subject imaginable are debated. And people love it!
Now let’s talk about the advantage of actually owning a membership site. The main reason can be summed up in just two beautiful words; recurring income. Every single month the very same people pay you. You don’t have to sell them anything, they’re already sold.
A membership site can make in ton of money! For example; if you have a membership site that charges $29.95 per month that means that over the course of one year you will make $359.40 from EACH MEMBER and with NO additional overhead expenses.
But the membership site must be set up properly. Unfortunately, many marketers make three critical mistakes:
1) The membership site is complicated - navigation for the user is confusing. Or, content delivery is time-consuming. Note: A blog is an excellent platform for a membership site. Blogs are designed to have members and contain the infrastructure to support them, so they are a natural fit.
2) The membership site has poor content - the site does not provide unique, valuable information to the user. When a member pulls out their credit card and joins a website, they have high expectations. If they have a problem, their expecting to find a solution. If they need some particular knowledge, they expect to be educated. A successful membership site meets or exceeds the members' expectations.
3) The membership management process is not automated - this is crucial to the success of your membership site! You need to easily be able to offer different membership levels and types, process payments and protect your content.
Avoid these three mistakes and you will find yourself well on the way to growing your own money tree!
Go to http://bit.ly/member2 to discover how the use of this one simple, powerful piece of software can automate your membership management tasks!
