The Trump Network is being touted as destined to turn out to be 'a network marketing
industry game changer' and predictions are plentiful that 'it may develop into the
biggest network marketing company in history'. The challenge is to understand exactly
what the significance is of Donald Trump starting the Trump Network.
Certainly, Donald Trump is a significant character -- but will the Trump reputation
translate into a historical first in the networking industry, and if so, specifically
how will it translate in terms of growth figures, into something that has on no
account been attained in more than 70 years of industry history?
I've been in Network Marketing for more than 15 years, and been an expert in Internet
Marketing for close to 5 years. I've taught Internet marketing to leaders of several
teams in the network marketing industry, leaders with teams of multiple thousands
formed in very brief timeframes. So with my background in mind, I'd like to take a few
minutes to share the candid, indisputable evidence that this is exactly what will
occur.
For any network marketing company to accomplish super stature in this industry it is
imperative they accomplish a rapid growth curve acknowledged as 'momentum'. This is a
hyper-growth stage with exponential results, where fortunes are made, and where the
company growth magnifies and intensifies all people's effort. For instance, if John
Distributor makes a solitary effort, results would be a 1:1 return on the effort --
but in this case the return on effort would be more like 1:20 or 1:30 or even 1:40
ratio.
It is very rare for a company to experience this phenomenon. It hass in reality only
occurred in fewer than a few dozen companies out of the thousands of companies that
have ever been around. The auspicious few are companies like Herbalife, MonaVie,
NuSkin, Usana, Meleluca and a host of others. It's so rare that it is essential to
know exactly what propelled these companies into momentum while others only grew
normally, or not at all.
It couldn't be the product -- plenty of companies haven't reached momentum even with
terrific products. And probably not the compensation plan -- momentum has been reached
by companies with all sorts of comp plans. Was it the incredible efforts of the
management team that layed the groundwork for momentum? Probably not -- average
performance of well-managed companies is quite usual in this industry. So if it's not
the product, the comp strategy, or the management, what is it that ignites a magical
flash that creates unparalleled growth?
Simply said, it is the perception of an opportunity that truly cannot be passed up.
Fear of loss is a greater motivator than loss of gain, and our perceptions turn into
our truth. The product, the comp plan, and the management all add to creating the
perception of a blockbuster -- but we still have to take it one step beyond. It is the
perception of the masses that the opportunity is becoming a blockbuster that makes it
so.
So at this point let's take a look at the three factors contributing to the mass
perception that Donald Trump opening the Trump Network is as immense a deal as
individuals are saying.
To start with, there's a concentration of network marketing leadership never seen in
the past. Secondly, the availability of a market segment of 10's of millions of
Americans in no way experienced before. And third, the opportunity will be exposed to
greater than 100 million folks in a very concentrated timeframe.
Let's delve into the details of these factors.
First, the concentration of network marketing leadership like never in the past.
Usually as a company achieves momentum it's due to several crucial leaders creating a
concentrated recruiting effort, and it's normally only a handful that allowed this to
come about.
In other industries you'll typically find the majority of market share (70% or so) is
controlled by maybe 3 or 4 companies. In the automobile industry there's Ford, GM and
Chrysler. In the computer industry it is Dell, Microsoft and Intel. But in the network
marketing industry no single company holds even double-digit market share. The most
one company holds is just 2-3% market share out of the thousands of companies doing
business at the moment.
This is because the industry is disjointed with no central, mobilizing figure. There's
no concentration of leadership -- it's like herding cats! Every new company has it's
own diverse factors of attraction, so just 3-5% leadership is divided among all the
companies. Up until now no solitary company has had attributes to make it known to the
established leadership majority in the industry.
However, instantly the name Donald Trump -- whether you're a fan of his or not,
whether you admire his endeavors or don't -- is going to capture your attention. Get
this -- currently on a weekly basis leaders from all networking companies are flying
in to the Trump Network headquarters to check it out. Recently, in a room of something
like 25 leaders, each one was telling how many distributors are working in their
downlines, or how many have been in their downlines in the past. In that single room,
on that one day, greater than 250,000 current distributors were represented -- greater
than 1 million distributors over these leaders' careers. That was only one day, and
it's occurring week after week, with all of the individuals visiting Trump Network
headquarters.
Are you beginning to realize the importance of what's happening here? It is that the
Trump reputation coupled with the perception of an opportunity not to be missed, is
forcing each leader in the industry take a look at what's occurring -- and they have
to reach a decision to take complete advantage of the Trump name, the Trump expertise,
the Trump mystique, and the worldwide Trump brand -- or end up competing with it.
There's been no company in the past where the perception has been significant enough
to require such a decision, even if the leadership heard about those companies --
which nearly everyone did not.
Concentration of Leadership is the foremost dynamic in creating momentum.
The next reason is that there is a sector of the marketplace (in the 10's of millions
of folks in the U.S. alone) that's never been obtainable to us in terms of sponsoring
and building a big business with. We all know that a great amount of the country
simply doesn't believe in the legitimacy of network marketing. It doesn't matter what
products you control, what comp strategy you have, or who the management team is --
their response has always been, 'this sounds like one of those illegal pyramid
schemes, and I'm not interested.'
However, could there be a more recognizable name in business than Donald Trump? His
successes transcend industry boundaries -- he's a successful author, real estate
developer, gamer, television show producer, and a pageant owner. The sheer formation
of the Trump Network as an entrepreneurial business opportunity negates the very doubt
and opens up the legitimacy of the opportunity in the previously blocked minds of
those 10's of millions of folks. And so, our next rationale for the impending
expansion of growth is the millions of ordinary Americans that will participate in the
Trump Network and therefore the industry.
And our third and final point is massive exposure in a very shortened, or compressed,
timeframe. In this instance massive exposure means in the millions, 10's of millions,
or perhaps even in excess of 100 million exposures of this opportunity through
television shows, newscasts, business periodicals, and daily newspapers. We're not
talking just about advertisements at this point, but editorial or news articles and
broadcasts.
The Trump Network has brought on an industry expert to carry out the public relations
and media exposure. They engaged a highly regarded journalist who is also an expert in
network marketing. Back in the 70's he exposed a little company called the Cambridge
Diet, and as a consequence of his articles the company went from obscurity to
popularity bringing in 100's of thousands of distributors. He did it again in the 90's
as Rexall Pharmacy launched a network marketing division, and his articles brought in
10's of thousands of leads for that company prior to the launch.
Now this industry expert is working his magic for the Trump Network. However this time
it won't be just a few stories in a handful of papers. With his renown status and
well-heeled contacts, it's likely Donald Trump might appear on shows such as Larry
King Live, the Today Show, Good Morning America, The View, even Oprah (think of what
happens to anything as soon as she mentions it on her show - there's a lot of power
there!). He'll discuss the current recession and how folks can better themselves
through an opportunity like the Trump Network. There'll be online articles with Google
News and AOL News, key business magazines, such as BusinessWeek and Entrepreneur, and
articles in the sections of most daily newspapers across the nation -- where readers
will be referred to a website, get a free CD or DVD of the Trump Network opportunity
and that lead will go to the distributors.
Specifically imagine it -- we're talking about 10's of millions or perhaps 100 million
impressions beginning this summer into early Fall. Is it any wonder the Trump Network
is being considered a game-changer? No other company has ever established this kind of
exposure in any time period, let alone in a concentrated 3-4 month phase of time.
What did we say creates momentum? It is the perception of an opportunity not to be
missed. It is ridiculous for a company to obtain such exposure, and only Donald Trump
has the capacity to earn this kind of publicity.
Let's recap -- exactly what makes this unique from any other launch in history? Why
does it look like the Trump Network is guaranteed of going into early momentum? Why
will the Trump Network be a game-changer in the network marketing industry?
1 - the industry leadership is being concentrated into this company RIGHT NOW, and ALL
leaders will have to make a decision to leverage the Trump brand, or compete with it
2 - the universe of viable recruits for this opportunity has increased by the 10's of
millions in the US alone, as a result of Donald Trump's reputation and credibility
3 - massive exposure of the opportunity in broadcast, online, and print media that's
on no account been attempted before, and the magnitude of which it will be implemented
as early as this summer
Perception will turn into certainty, and it's likely that fortunes will be made by
individuals who place themselves in front of this wave, and arrange their teams in
place as soon as the masses hear of it. Each one of us ought to make a decision to
either take advantage of the Trump 'mystique', or be prepared to compete.
A final point ought to be made -- any network marketing business, even the Trump
Network, is simply no advantage to the brand new marketer unless you know how to
promote your products and business opportunity, unless you honestly understand how to
take advantage of the massive amounts of leads anticipated, and unless you grasp the
basic tenets of success in the industry, above and beyond everything else.
Individuals can put in all the effort required, but so many still fail -- even with
fantastic companies and terrific products. This is because they honestly don't know
how to build their organizations and find the mentorship they require. As an
entrepreneur you want to not just to look for a momentous opportunity such as the
Trump Network, but also to be sure to partner up with someone to help you educate and
develop yourself, both personally and professionally.
So decide soon and decide wisely! This picture perfect storm of circumstances has
never been offered before in this industry, and it is questionable it'll ever occur
again.
