How to Turn Prospects into Credit Approved Customers

There are powerful strategies that business owners can use to dramatically improve their sales, income and bottom line.



In a brand new book, "Become the Squeaky Wheel" by Michelle Dunn, she describes these strategies at length. With her ideas in hand, business owners can hone their credit polices and maximize the number of prospects they turn into credit approved customers.



Says Michelle Dunn, "The first strategy is to increase awareness within your organization about your credit policy. Have a written Credit policy and make sure everyone abides by it; if just one department or person doesn't it can all fall apart.



A second strategy is having one person in charge of all credit applications and new account information. "All of the information obtained is extremely confidential" says Dunn. "One person should be handling the processing of all the new account forms and credit applications and reports and keeping them in a locked file cabinet."



Speed is another issue that is important. Consumers today are looking for fast, easy answers. The more streamlined your credit policy is, the happier your prospects will be.