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How to Choose an Affiliate program

Date Published: 24th July 2009
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Author: Bruce M. RSS Views: N/A PRINT ASK ABOUT THIS ARTICLE
So Many Affiliate Programs! Which One Do I Choose?

Ask questions first before you join an affiliate program. Do a slight amount of research about the choices of programs that you intend to join into. Get some answers since they will be the deciding point of what you will be achieving later on.

Will it cost you anything to join? Most affiliate programs being presented today are absolutely free of charge. So why settle for those that charge you some dollars before joining.

When do they send out the commission checks? Every program is unique. Some issue their checks once a month, every quarter, etc. Select the one that is suited to your payment time choice. Many affiliate programs are setting a bare minimum earned commission amount that an affiliate must meet or exceed in order for their checks to be issued.


What is the hit per sale ratio? This is the average number of hits to a banner or text link it takes to generate a sale based on all affiliate statistics. This factor is particularly important because this will tell you how much traffic you must generate before you can earn a commission from the sale.

How are referrals from an affiliate site tracked and for how long do they continue in the system? You need to be positive on the program enough to track those people you refer from your site. This is the only way that you can gain credit for a sale. The period of time that those people stay in the system is also important. This is because some visitors do not buy initially but may want to return later to make the purchase. Know if you will still get credit for the sale if it is done some months from a certain day.


What are the kinds of affiliate stats available? Your choice of affiliate programs should be capable of offering detailed stats. They should be available online anytime you decide to check them out. Constantly checking your individual stats is important to know how many impressions, hits and sales are already generated from your site. Impressions are the number of times the banner or text link was viewed by a visitor of your site. A hit is the one clicking on the banner or text links.

Does the affiliate program also pay for the hits and impressions besides the commissions on sales? It is important that impressions and hits are also paid, as this will add to the earnings you get from the sales commission. This is especially important if the program you are in offers low sales to be able to hit ratio.


Who is the online retailer? Find out whom you are doing business with to know if it is really a solid company. Know the products they are selling and the average amount they are achieving. The more you know about the retailer offering you the affiliate program, the easier it will be for you to know if that program is really for you and your site.
Tags: traffic, period of time, affiliate programs, impressions, affiliate program, referrals, choices, bare minimum, commission checks, affiliate stats, affiliate statistics, time choice
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