SEO is also commonly known as Search Engine Optimization (SEO). This is a technique of ranking your web page high in Google search results whenever people are looking for what you are selling or services you are providing. SEO is critical as it brings you focused traffic without you actively going around to promote.
It is of paramount important that you integrate SEO when designing your web site because you would not want to create a web site that Google cannot index and eventually have issues ranking your web pages. The following are some of the important aspects you should take note when designing a web site|creating your web site.
First, the web pages must be able to be indexed by the Search Engines. Search Engines like Google and Yahoo discourage the use of full Flash for web site as they cannot crawl these information. Search Engines also cannot index information that needs authentication as well, for example, a forum with access rights (unless you gave them the access). To conclude, text based web pages is the best format you would want to optimize for Search Engines traffic.
Page title tag is a very important element of SEO. Every web page should have a unique title tag description. This technique alone will help Search Engines to understand your web page better. One common mistake that most web designers make is that they create a title tag and duplicate it all to the web pages in the site.
Till date, Google still uses meta keywords and description to display to the Searchers when they are searching using keywords relating to your product or services. Hence, you should also carefully input these tags into every web pages in your site so that people can have a better understanding of what is your page about and click to enter. These meta tags must be unique across your web site as well.
HTML tags like H1, H2 and H3 play an important role in SEO. Imagine that you are reading a book, you need to glance the Table of Contents to quickly locate a topic to read at. The Header tag is just like the topics listing. It gives Google a great understanding of how your page is structured and what are the main keywords they should be ranking you (based on the Headers Tag)
Google also releases an official Search Engine Optimization Starter Guide to help beginners to understand better about SEO and what Web Masters can do to improve their SEO through a better use of web design.The author is an expert in SEO and has ranked keywords with 300 Million competition in Google first page. He writes tips for small business owners to help them in
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