08th September 2008
Postcards have become one of the easiest and cheapest direct mail pieces because of the design software and program support available. Many companies are designing their own marketing literature by taking advantage of the design tips available through b...
08th September 2008
Does your business publish a newsletter or e-newsletter? If not, it should be. Newsletters are a great way to touch base and build relationships with your customers or prospects. Newsletter printing also helps you establish your expertise in your indust...
05th September 2008
Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value, and see what wi...
05th September 2008
Outdoor advertising is a necessity for many businesses. If you only advertise in your store, you won’t be able to advertise to local prospects and those driving or walking by. You can get a lot of business from passersby who stop in to your store on i...
04th September 2008
When you meet that one prospect, the one that could really help you take your small business to the next level, handing out a professional business card could make or break the client’s commitment. Your sales pitch may have been flawless, but if you p...
04th September 2008
Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry. Designing a brochure that will persuade t...
04th September 2008
After brochure printing is complete and you have acquired a number of clients to your mailing list and sold a few of your products, what should you do next? You may believe that your marketing campaign needs no more work. After all, it brought you the...
03rd September 2008
Many companies use postcards in direct mail advertising. Even though postcard printing and design should be easy and quick, things can get muddled without a clear plan. Follow the eight step plan below for a postcard process that leaves you feeling sa...
03rd September 2008
The statement “bigger is better” seems to be the motto for modern advertising, which is why so many companies are using poster printing to market new products or services, to spread the word about upcoming events, or even to use as giveaways such as...
02nd September 2008
Quite often marketing can seem like one of those annoying catch-22s of life. You need to market to make money and you need money to market. So how exactly do you generate strong marketing when you’re first starting out and you simply don’t have al...
02nd September 2008
You’ve done the hard work for your direct mail campaign: you’ve designed attractive graphics and used eye-catching photos; your brochure and booklets answer people’s questions in a logical order; and your copywriting is top-notch, loaded with bene...
01st September 2008
Every summer for far more years than I’ve been alive the same thing has been happening and will continue to happen.
All those teenagers who are out of school for the summer go to work to earn some money. Many of them are going to get part time or f...
28th August 2008
When it comes to business card printing, you need to take time to carefully think about what you want on your card. Do you want to include your logo or should you use another graphic element? Are you going to use the back side of the card for more info ...
28th August 2008
Postcard printing is popular among many businesses because of its high return on investment (ROI). You pay a little to get postcards printed and mailed, and you get more money back in sales than you spent to get the postcards out. Pretty easy, right?
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23rd August 2008
The best way to reach customers isn’t always tied to your mailing list or demographics, believe it or not. For many years now, marketers have tried to get to the “right customers” by aiming for the right demographic through information they get fr...
