05th August 2006
Networking groups often meet during the day. This poses a logistical problem for those computer and IT consultants who have regular jobs and are moonlighting as they try to start their business. Attending networking groups is critical for business succe...
05th August 2006
Business images are formed with or without your express consideration. You may have the best intentions regarding your business image but if you choose the wrong marketing strategy the business image you project might be all wrong.
Your business imag...
05th August 2006
Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The opportunity to increase your trust and credibility factors with training seminars is one not to be ignored. The following are some tips and tricks to...
05th August 2006
Direct mail campaigns are a great way to reach many prospective clients in one shot. There are many tips and tricks that will help you get the most out of your direct mail campaign. Rather than having to learn the hard way, we've assembled some of the m...
01st August 2006
Direct mail campaigns are the first marketing strategy most new Network Consultants think of. Unfortunately, direct mail campaigns are not always the most efficient or cost effective means of advertising; especially when you are first starting out.
Di...
01st August 2006
Professional networking is THE way to make business contacts, identify leads, and turn those leads into sales. As an IT Consultant you need to be involved with professional networking right from the start. Here are some tips for doing it right.
Profe...
01st August 2006
Relationship marketing is a better way to market. It benefits you and it benefits your prospects. Producing a win win situation is always advantageous so relationship marketing just makes good common sense.
What does relationship marketing mean for yo...
01st August 2006
Small business development is a make or break activity when starting out as an IT consultant. You need to get your name out there as much as you can. Business won't drop into your lap - you need to use proactive small business development techniques to g...
31st July 2006
Business referrals are a critical aspect of a successful IT Consulting business. The question is though, "How do you get set up for business referrals?" IT Consultants who are in the know, use their network to get the referrals they need.
Business Re...
31st July 2006
Performance metrics need to be tracked diligently. This is never more the case than with networking activities. Many computer consultants know they should be tracking specific performance metrics but fail to have a system to actually do so.
A Profi...
31st July 2006
Relationship marketing is extremely effective. Last time we talked about relationship marketing and introduced you to the first seven of 14 rules you need to follow to get the most out of your relationship marketing. Here are the final seven:
Look ou...
31st July 2006
Mingling is an important business skill in your new computer consulting business. In fact two of the most important marketing activities you will do are networking and relationship marketing. Mingling is key to your success with both of these.
Even...
28th July 2006
Business contacts are the best, most effective, and most efficient way to generate business. Through networking and relationship marketing you can cultivate many business contacts. The hope is that many of these are potential sweet spot clients.
When...
28th July 2006
Follow up is a critical activity for maximizing your lead potential. Whenever you meet anyone you should immediately send a follow up letter, postcard, phone call – anything to keep your name in their mind.
You go to meetings and business networking e...
28th July 2006
Relationship marketing is a powerful tool that you must use to grow your computer consulting business. Relationship marketing is how I turned a simple website demo into $175,000 in service revenue over a period of a few years. When you use relationship ma...
