12th October 2005
What is Creative Commons?
By S. Housley
Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officia...
20th September 2005
RSS Security
By S. Housley
RSS is growing at a lightening speed. What was once only known as a "techie tool", RSS is becoming a tool that is continuously being used by the general population. Along with the good comes, the not so good. And while some ...
07th September 2005
Ego Searches and RSS
By S. Housley
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay ...
24th August 2005
RSS Won the Syndication Standards Battle
By S. Housley
RSS Won the Battle
RSS appears to have conquered the last hurtle in becoming the industry syndication standard.
Microsoft's inclusion of RSS into the newest version of Internet Explorer and re...
17th August 2005
The Copyright Debate and RSS
By S. Housley
The Copyright Debate & RSS
RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that ...
04th August 2005
Short Term vs Long Term Marketing
By S. Housley
Short Term Vs Long Term Marketing
In order to create consistent sales cycles and a positive growth trend businesses usually engage in both short and long term marketing efforts.
Short-term marketin...
26th July 2005
Promote Your Blog
By S. Housley
Promote Your Blog
Well, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed. If your blogging software does not create an RS...
21st July 2005
The Future of RSS is Not Blogs
By S. Housley
Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communicati...
13th July 2005
Copyright Infringement
By S. Housley
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying some...
10th July 2005
Pay Per Click Definitions
By S. Housley
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying ...
28th June 2005
When Something is Free Online
By S. Housley
What are consumer expectations when something is free?
Realistically, consumers subconsiously assume free means free, and while that might be the initial intent rarely is it the case.
What Exactly Does F...
24th June 2005
More on Keywords
By S. Housley
Keywords are the heart to effective Internet searches. Whether optimizing a web site or searching for a hard-to-find item, consider tapping resources to locate a variety of keywords. Identify keywords and phrases that ar...
09th June 2005
What is Wiki?
By S. Housley
Wiki is web server software that allows users to contribute content. Collaboration is the key to Wiki, which is designed as a powerful system for online communities to build web pages and web sites. Unlike blogs and forums,...
