28th August 2008
When it comes to business card printing, you need to take time to carefully think about what you want on your card. Do you want to include your logo or should you use another graphic element? Are you going to use the back side of the card for more info ...
28th August 2008
Postcard printing is popular among many businesses because of its high return on investment (ROI). You pay a little to get postcards printed and mailed, and you get more money back in sales than you spent to get the postcards out. Pretty easy, right?
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23rd August 2008
The best way to reach customers isn’t always tied to your mailing list or demographics, believe it or not. For many years now, marketers have tried to get to the “right customers” by aiming for the right demographic through information they get fr...
22nd August 2008
What do you think is the most important factor of a successful direct mail marketing campaign? Awesome graphics? A compelling headline? Your logo on every direct mail piece? Those are all good answers, but none of those is the most important factor of a...
22nd August 2008
When planning a marketing campaign, companies often design postcards, brochures, presentation folders, and flyers. One of the most important marketing tools that should be included in a campaign is often overlooked – the business card.
A company wi...
21st August 2008
Without a doubt, business cards are a major part of any marketing strategy. You should have plenty of business cards on hand at all times, ready to hand out to prospective customers on a moment’s notice.
Still, with millions of business cards out ...
20th August 2008
Thinking of printing up some posters for your business? Planning a poster printing project in the near future?
If so, congratulations. Posters can be tremendous advertising tools for your business. They can bring in a significant number of custo...
19th August 2008
Posters are a great marketing tool for businesses big and small. You see them displayed on downtown buildings, at movie theaters and even grocery stores use them (yes, those hanging advertisements by the cash registers are considered posters).
Any bu...
16th August 2008
In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Brochures only get noticed when they have a strong and very attention grabbing front page.
There a...
16th August 2008
One of the most common and successful marketing tools are brochures, one reason being that brochure printing comes with so many options. Any business can customize a brochure to meet company standards for style. The only drawback is that the many choice...
14th August 2008
Flyers are used for a variety of purposes. They can be used to advertise special moments in people’s lives. They are often used to promote local things such as garage sales or yard sales. And, perhaps most commonly, small businesses use flyers to p...
13th August 2008
When you start a postcard marketing campaign, you need to make sure you have great incentives for people to respond to your mailing. If you’re trying to get people to switch from your competitor to you, you need to give them a clear reason of why, and...
13th August 2008
Good marketing costs money.
An obvious statement, but one a lot of companies still need to come to terms with. There are methods for getting free advertising, such as when you’re talked about by a radio station or television program, but really, ho...
29th July 2008
You don’t have to pay a dime for them. You don’t have to do anything except what you’ve already been doing.
A referral is practically free money. You have a person who is pleased with your services and willing to tell other people to come and g...
24th July 2008
A recent survey of trades show attendees found that the most dissatisfied attendees are the ones that bought something they didn’t really want. They only bought something because they felt pressured into it. These attendees don’t do business again w...
