Halstatt Pires

Here Come The Holidays – Ready, Set, Go!

Here comes Santa Claus…here comes Santa Clause… Yep, it's almost that time again. As we head into September, every e-commerce site should be formulating a plan for the holiday season. Even the sites selling the, "I hate the holidays" t-shirts. Prepare... Read >

Google Cache – Why You May Want To Avoid It

Sites will take extraordinary steps to get every possible page into Google to enhance their page rank. In the case of the Google cache, this tactic can sometimes come back to haunt sites, particularly sites selling products. Google Cache Google cop... Read >

Web Site Design – Focus, Focus, Focus

When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus. We Don't Need No Stink'n Distractions It happens ever few weeks or so.... Read >

Analyzing Traffic – Visitors v. Hits

A key component to every web site is traffic analysis. When analyzing traffic, it is important to understand the difference between hits and visitors…and why both are important. Be One With The Log To analyze traffic to a site, you should be lookin... Read >

The 2 Most Common Web Site Mistakes

When we review the sites of potential clients, there are 2 mistakes we see over and over. If you are having problems with your site, make sure these 2 problems aren't killing you. Traffic Just because you think something is a good idea doesn't mean ... Read >

The Secret To Getting Indexed In Yahoo

Getting indexed in Yahoo has become very difficult in the last few months. The indexing robot, Yahoo!Slurp, has become erratic. For some sites, the robot will view all pages, but only add a few to the Yahoo database. For other sites, sub-domain listings a... Read >

Internet Marketing – Long Term Strategy

Once your site is up and running, the best method for getting immediate traffic is pay-per-click search engine marketing. Although you have to be patient, you should also be focusing on search engine optimization as a long term strategy. Search Engine... Read >

Google Sued Over 'Click Fraud' in Adwords

On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted... Read >

AOL Gives Up The Ghost

The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscriptions decline and advertising dollars move to Google, Yahoo, and MSN. Facing approaching irrelevance, AOL h... Read >

The Secret To Promoting Sites With Articles

Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possib... Read >

Improve Conversion Rates – Load Times

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what's wrong? Your site may simply be to slow. Load Times – Are You Driving A Ferrari or Moped? Give some thought to the sites you have visited of th... Read >

Google Patent Application – Linking

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: "A method for scoring a document, comprising: identifying a document; obtaining one or more types ... Read >

Domain Name - How To Pick One

Picking a domain name should be easy, right? Why, I'll just use my business name. Not so fast, Sparky. A good bit of thought should be given to selecting a domain name. A Cautionary Note Picking a domain name is like getting married. You are going t... Read >

Pay-Per-Click Advertising – The Basics

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click ["PPC"] campaigns fill the time gap. This article d... Read >

Google - A Bit of History

The first question most people have is, "What the heck is a "Google?" It is a play on the word "googol," which is the mathematical figure 1 followed by 100 zeros. Depending on the level of your love for math, this is either the greatest or lamest name for... Read >