Author Information
Laurence James
Member since 05th July 2007
Displaying 1 to 14 (of 14 articles)
03rd September 2007
When writing copy for any media, it's always important to write in the active voice � not the passive.
Active sentences give your copywriting spark and drive, energising your sales message with words that enliven the reader and encourage them to act....
26th August 2007
So, what's the big buzz about Google Adwords? Well, if you have a website and need to grow your sales, Google Adwords is the answer. Google Adwords is proven to be very effective at driving new business, and that's the primary reason why everybody's tryin...
23rd August 2007
There are many ways of writing a great sales letter, and no rules are hard and fast. For a start, many essential elements in the process are nothing to do with the letter itself.
To begin with, you must always kick off with a well-researched and clean ...
09th August 2007
A marketing director from a large creative agency once told me, �Always concentrate on producing great work, and never let the client interfere with the creative process. Clients come to you for guidance on each project, so you should be prescriptive ab...
07th August 2007
Copywriting is an excellent way to make some extra income, and it can be very lucrative if you become proficient at it. One way to put your skills to work is to learn how to write keyword articles or keyword-optimized articles to publish on the Internet. ...
07th August 2007
One of the great misconceptions about freelance copywriting is that you can write when you want to. �What a great job you've got', people say, �you can work when and where you like and choose your own hours'. This sounds fine in principle, if it weren...
23rd July 2007
We live in an information age, an era of mass communication. In this world, some people consume information, while others provide it. It's a constant and essential cycle. Information is valuable, and those who present it as high quality content will make ...
23rd July 2007
Most people who write for a living will tell you getting it right takes about 10% actual writing time and 90% research. Knowing what to write before you write it, and to whom, might sound like an obvious place to start, but when you're under pressure to m...
23rd July 2007
As part of the essential research you should do before starting to write, it's a good idea to begin by defining your audience - the people who will read, see or hear the message in your content. Although often taken for granted, this process is crucial to...
18th July 2007
People read differently on the Internet, because they want and expect different things from websites than they do from newspapers or printed corporate literature. For a start, it's 25% harder to read on a screen than it is on paper, (1) and Web readers ar...
13th July 2007
Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.
It's no longer frowned upon to conduct your business on the Web, and huge numbers of peopl...
13th July 2007
When it comes to selling your products and services, many companies miss a trick when it comes to writing the copy for promotional brochures. This is because many businesses pack their glossy, well-produced brochure with just the key features of their lat...
11th July 2007
All websites want to be listed at the top of the best known search engines. Website developers and business owners alike understand that an effective site involves more than simply spending time and money on a good design. The overall goal is to get visit...
11th July 2007
As defined in dictionaries and encyclopaedias, the word "copywriting"' refers to the act of writing material that aims to promote something. In other words, copywriting is simply advertising through writing. Whether you are writing a slogan or tagline, a ...
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