02nd August 2007
To get straight to the point: paid search advertising is a booming industry. This would not come as a surprise to too many people because all you have to do is look at the bigger picture; the Internet is (and has been for a long time) booming. Wind back ...
02nd August 2007
For a long time now marketers have tried to hit upon more and more direct ways to get in touch with their customers. Direct marketing came into the picture because marketers wanted to speak directly to their customers and take products to their doorsteps,...
02nd August 2007
The problem with definitions has always been part of language. I might define something in a certain way, but for someone else that definition might change a bit. There are a number of reasons why these multiple definitions take shape for a single word....
02nd August 2007
There are famous quotes written about climbing into the other person’s shoes to see if standing in their place hurts. These quotes are applicable to anything and anyone really, but looking at it through a marketing perspective throws new light onto it. ...
31st July 2007
As the effectiveness of email marketing is being more widely realized and accepted, more and more marketers are trying to understand the factors that influence email marketing. In any type of marketing, of course, the target audience is key. Without und...
31st July 2007
Most people would agree that the most irritating thing about email is the amount of spam that gets through to our accounts. It would be next to impossible to not get any spam at all but it is possible to dodge it to an extent.
From an organizational...
31st July 2007
Email marketing is something to be excited about and you just need to look around a bit into the Internet marketing world to find that a lot can be done via emails. Most people using email have not really thought about the fact that emails are being used...
31st July 2007
There has been so much talk about the importance of customer service. Phrases like “the customer is always right” and “the customer comes first” are ideas that many marketers swear by. But why is that the case? Is it because as shoppers we are ar...
31st July 2007
Perhaps one of the most exciting things about shopping (be it online or offline) is being able to bag some great deals. Finding discounts and sales almost always gives shoppers a sense of achievement. So whenever shopping, most shoppers at least have one...
31st July 2007
Try to do anything on the Internet and it will ask you for your email address. So is it safe to assume that everyone on the Internet has an email address? Probably yes. An email address has become an identity of sorts for Internet users and if you want...
31st July 2007
Marketers have long figured out that customers are very demanding. True, you might have a product that they covet but these days competition is such that if you don’t give shoppers what they want, then some other retailer will. The point to keep in mi...
31st July 2007
We all have come across spam at some time or the other when we login to our email accounts. Spam is so prevalent that email users almost expect to find some kind of spam in their email accounts each time they check their mail. So much so that we have alm...
27th July 2007
There are so many different ways of maintaining identity on the Internet. You might have an email address or a chat name. You might even spend a lot of time building a profile on social networking pages. These are basically different ways in which we m...
27th July 2007
Imagine that you have entered a restaurant for dinner. You walk in and are pleasantly surprised to find that a stunning buffet is laid out in front of you. You are not that hungry but the spread before you looks delicious and you think you’d want to in...
27th July 2007
A lot of online business owners stop at just having a website online. As important as having a website online is, there is so much to it than that. For example, do you think you will be meeting your long-term goals if your website is not really that effe...
