Probably the hardest part about getting started with PR is planning it. The marketing and public relations plans seem so weighty. And trust me they can take forever to write. So here is a simple five-step process for 2008. It shouldn’t take you more tha...

It can be really easy to get frustrated with your publicist or PR agency. It can seem like you throw thousands of dollars at these people, and end up with an article or interview or two. And it’s true there are bad publicists, just like there are bad do...

Implementing a corporate mentoring program can be your wildly successful legacy or your administrative nightmare. The difference lies in creating a powerful, employee-inspired, effective program. As an employee benefit, a powerful mentoring program can...

76% of all Americans are not happy in their jobs, stating that their work lacks passion, "meaning" and "purpose.” Unfortunately, most people believe that the only way to be passionate about their work or their employer, is to find a new job or change...

Promoting your business, your book, even yourself, takes time to plan. All the time I hear comments like “I tried using a publicist, he didn’t do a thing for me!” Or “I’ve tried advertising it just doesn’t work.” Most people consider one mar...

I know I need marketing, but where do I start? That’s the first question I get from potential clients. It’s hard to know where to begin….do you get prices for ads, hire a publicist, do a newsletter? It’s so confusing. I’m convinced that’s why ...