15th December 2008
The news regarding investment in marketing is not good, with many firms cutting their marketing budgets left and right. Instead of taking an axe to your marketing budget, consider first how your budget is allocated and move some resources to marketing act...
21st October 2008
A recent Direct Marketing Association (DMA) study showed that "Email's ROI in 2008 was $45.06 for every dollar spent on it," This is outsnding news for permission-based email marketers but you have to get into the Inbox to realize this level of ROI. Her...
30th September 2008
Things have changed since Henry Ford said, "Any customer can have a car painted any color that he wants so long as it is black." Customers are a lot more in control now. You cannot sell the same product with the same messaging to everyone. If you are an...
30th September 2008
I am sorry to say the days of just hitting the send button and hoping your list members respond favorably has passed. You need to start engaging your members! Remember, email gained popularity as a two way communication tool, so use this feature to build ...
30th September 2008
Communicating with your Clients and Prospects
Most people talk about different things with different people. With one friend the conversation might usually focus on relationships, while with another, perhaps talk turns more naturally to movies, books, ...
30th September 2008
In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (the CAN-SPAM act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up earlier this year, the Federal Trade Comm...
03rd August 2007
Choosing an an Email Service Provider (ESP) can be daunting but knowing what to look for can make this process a lot easier.
An ESP is a service that hosts email marketing services on their servers, which are specifically optimized for this purpose. Wh...
