30th October 2009
Do you ever feel sleazy or inauthentic when you write marketing or sales copy? Like you're pushing people, rather than pulling them in? I know I have. Let me tell you a story. A few years ago I wrote my first sales letter for my business. I'd written sale...
28th October 2009
Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your...
22nd October 2009
Whether you’re working on a book or an article marketing campaign, writing is like exercise. And if you want it to really work for your business, then you need to make writing a priority, just like going to the gym or your yoga class.
Let me guess w...
07th September 2009
When you sit down to write your marketing copy—whether for a web site, article, or report—your ultimate goal is getting your readers to buy your products or services. But you can’t just type, “Hire me,” and expect people to come calling. You hav...
06th September 2009
Money is tight, but that doesn’t mean people don’t need you and your solutions. In fact, I’d be willing to bet that the people in your market need the guidance and insight you provide now more than ever. But in a recession, it takes a little more en...
09th July 2009
Giving something away for f-r-e-e is one of the best ways to attract attention. People just can’t resist it. And for this reason, giveaway reports are an essential marketing tool for businesses that want to generate prequalified leads online. In other w...
28th June 2009
Most people love stories for entertainment—we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique tha...
28th June 2009
Although everyone thinks about book marketing AFTER they’ve published a book, smart authors start before they even go to press. Especially as a first-time author, if you start marketing your book at least six months before it’s done, then you can buil...
28th June 2009
Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your...
27th March 2009
Many savvy business owners know that a book can be the ultimate marketing tool. Writing a book on a topic related to your business establishes expertise, expands your marketing influence, and generates new leads—all while bringing in income from book sa...
20th March 2009
Creative writing can be a rewarding pastime. Many people turn to the pen to unwind after a stressful day. Some creative pieces can even be sold, turning a pastime into a source of additional income. However, many pieces that get written never see the publ...
20th March 2009
Social media web sites, such as Facebook, YouTube, Twitter, and even MySpace, can be perfect places to market a book. If you are already connected to the online networking and media world, stay there, and start promoting your work. If you are not connecte...
03rd February 2009
Writing a book isn’t hard, but you have to make a commitment and put in the work to actually make your dream of becoming an author a reality. If you’ve been searching through web sites and books for a writing strategy that ensures success, then look n...
03rd February 2009
Like any endeavor in life or business, in writing, a good end result is often attributed to a good starting plan. Just to sit down and to start to write can be effective as a jumping off point to figure out what your ideas are. But once you’ve put your ...
07th January 2009
If you want to write a book, or tackle any other important writing project, then setting clear, powerful goals can put you on the path to success. No matter what you hope to accomplish, the following five tips can help you get there.
1. Define Your Go...
