Author Information
James
Member since 15th August 2007
Displaying 1 to 14 (of 14 articles)
18th August 2008
Your business card can bring you more leads, more clients and more riches…but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all…yet it has the power to churn out ri...
24th July 2008
I see too many well intending entrepreneurs fail to make the money they deserve because they try to hit a homerun with a big info product their first time up to bat. There’s a secret to creating info products that are successful…start small! I’m abo...
05th July 2008
What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to y...
23rd June 2008
Fact: You will sell more when people know, like and trust you.
Fact: People trust you when they feel connected to you.
Fact: Your voice can reach out and connect with people more powerfully than your written words.
The power of sound can’t be ...
14th November 2007
Branding is one of those marketing tools that people spend too much unnecessary time splitting hairs over. In most cases you can find your brand in 30 seconds or less by answering one simple question.I know this will upset some people so let m...
14th November 2007
Your list of leads and clients is your retirement. It’s your goldmine that will feed you and your family for decades to come. Your first priority in marketing is building your list. Your second priority is building a relationship with your list over tim...
06th November 2007
It’s shocking how many leads and clients you can get with a special report. A simple 10 to 20 page document powers more punch for your marketing strategy than any other tool. Every day you can have people pounding at your door hungry to hire you when yo...
06th November 2007
I’m often asked how much info you should give away in a free Special Report and other information products. The fear is that if you give-a-way too much people won’t buy more from you. In this article, I give you a simple way that shows you exactly wha...
21st October 2007
Storytelling is the most underutilized tool in marketing. Yet storytelling not only makes it easy for people to get to know, like and trust you…it also increases sales!Think back to a speaker you heard at a seminar. What do you remember abou...
08th October 2007
When you have a look at the different ends of the selling-buying process, you find many of your prospective customers don’t like to be sold too, and many marketers like yourself often don’t like to sell. Yet every business person knows they have to ge...
08th October 2007
Like many people, you’ve heard you can build an income online with an e-book, but when you tried to write and sell yours, it took too long and didn’t generate the sort of income you wanted. The reason people don’t do well trying to sell...
03rd October 2007
Lots of people think business networking is difficult. And it is, if you don’t have a simple, effective approach that takes the hard-sell out of the process.Since so many people know how to do business networking the hard way, I am going to ...
28th August 2007
Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up...
28th August 2007
There is a cure for writers block…and it’s probably not what you think. In fact, if you follow these five simple steps you can permanently end writers block forever. This five step technique is as old as paper and pen. (You can also use this technique...
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