08th January 2005
We live in a day and age where people use search engines on a daily basis to find information, products or services. Web site owners who offer these things want to be found in the number 1 spot for a particular keyword phrase or at least on the first page...
08th January 2005
In the last couple of years, search engine marketing (SEM) has exploded as a viable form of marketing. We are seeing a growing trend of more companies shifting their advertising budgets towards the Internet. Some of that is spent in the form of paid adver...
08th January 2005
Interview With Gimpsy Founder - Mordechai Chachamu
Gimpsy is a different kind of directory, listing only sites that provide online activity or help you accomplish a specific task. Gimpsy founder, Mordechai Chachamu explains why.
DW: It only takes a...
08th January 2005
I recently responded to a post in a popular search engine marketing forum that asked the question, "What is the difference between doorway pages and advertising pages?" In fact there have been quite a number of similar posts so far in the month of March...
08th January 2005
Here's the scenario: You are a professional SEO and have recently taken on a brand new project. The company has come to you because they want better positioning in the search engines and have decided to trust you as the expert that can help them achieve t...
08th January 2005
Part of the overall process of submitting one's website to the search engines is getting your site listed in the top directories. Directories are different from standard search engines in that a search engine will query a database of indexed websites befo...
08th January 2005
Now for some specific requirements and techniques for each directory listed above.
Yahoo!
Yahoo! charges $299 on an annual basis to be listed in their directory. You can still submit to some non-profit categories for free but there is not much chance ...
08th January 2005
With the current rise of pay per click (PPC) advertising services such as Overture, Google AdWords and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend m...
08th January 2005
It is my professional opinion to ALWAYS submit manually, at least to the top search engines and directories. There are not too many top search engines you can manually submit to anymore but there are still a few.
The two main crawler based search engin...
08th January 2005
There are many ways to attract traffic from search engines. Some methods go too far and are known as "search engine spamming," "spamdexing" and "spammage."
Below you will find some common spamming techniques that search engines frown on.
Keyword Stuff...
08th January 2005
Let's explore the correct answer to that question. While it is true that anyone can submit their site to a search engine, there is a lot of knowledge and technique that is required to rank well in them.
Search Engine Optimization
There are many benefi...
08th January 2005
Link Popularity is becoming a very popular subject these days. What is it? How does it affect one's web site rankings?
Link Popularity Defined
Link Popularity is a score that can be given to a web site based on how many external and internal links are...
