21st August 2009
The attention span of an average website visitor is considerably shorter than that of a newspaper or magazine reader. So when you're writing for the web, there's no point using long wordy sentences and paragraphs. You want to make your copy punchy and cle...
12th August 2009
Search engine optimisation (SEO) is the process of making your website attractive to search engines (like Google and Yahoo) so that your website will appear when people run a search using keywords that are relevant to your business. The higher up the sear...
08th August 2009
I know that pretty much every coach in the country would rather be coaching than having to work on PR and marketing, so why make it extra hard on yourself by assuming you have to do all the work?
There are some very straightforward ways to get other bu...
01st August 2009
The best way to follow up and to stay in contact with the people who indicate that they're interested in what you offer is to send out a regular newsletter. On the basis that most of your potential new clients will want to find out a bit more about you be...
27th July 2009
An autoresponder is an email message which is sent automatically when someone enters their name and contact details on your website and clicks on the Submit button. It is one of those automated responses you'll have received yourself if you shop online, o...
16th July 2009
Even though I like to think of myself as someone who's not easily fazed by technical matters online, I'll admit that there were one or two things I found rather confusing when I first started using autoresponders on 1ShoppingCart.com a few years ago. So i...
01st May 2009
What makes creative output creative? How do you recognize creativity when you see it or hear it? Imagination, originality and inspiration all come into the mix, for sure, but does creativity have to be an example of something utterly new? I don't believe ...
24th April 2009
Most coaching websites conform to the traditional 'coaching brochure' style where you present your services and yourself to potential new clients, as well as asking them to sign up and give you their contact details.
* Information capture as a sole pur...
08th April 2009
Information capture is a must when it comes to creating a website that gets clients. To capture visitor information the absolute basic requirement, in terms of what you present on your website, is a sign-up box with a call to action.
* The sign-up box ...
17th March 2009
Because your banner header runs right across the top of every page of your website, it's an absolutely huge part of your branding. And because it's generally the first element of your page that catches your website visitor's eye, it needs to be relevant, ...
13th March 2009
Despite what many website designers would have us believe, the websites that actually get clients aren't necessarily the ones that look like glossy brochures. Sure, it's important to have a good-looking website to engage the initial interest of your visit...
04th March 2009
I often recommend using article marketing as a means of getting more targetted visitors to your coaching website. But how does it work? And what do you need to know to make the most of your article writing efforts?
The basic premise of article marketin...
03rd March 2009
Traditional style advertising is something that doesn't tend to work well for coaches and trainers. I've not heard of anyone yet who credits their success to an ad in the Yellow Pages or their local newspaper. Have you?
The reason that potential client...
01st February 2009
When you start out on a website project, the whole cost question looms large. And, of course, it's not just a matter of the financial cost. There's the whole time and personal effort aspect too. Because even if you have a fabulous website designer who cha...
26th January 2009
Adding testimonials to your website boosts your credibility tremendously in the eyes of your website visitors. Potential new clients want to know that you have worked with others like them and attained the kind of results they would love to achieve. They ...
