They’re small and simple and yet they can be really difficult to get right. Logos aren’t something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration. They may look like they wouldn’t take muc...

It almost seems like an oxymoron to say cheap marketing. What marketing is truly cheap? What might seem cheap at first has a way of skyrocketing when you weren’t looking and leaving you with more debt than you were prepared for. The real issue that...

Postcards don’t have to be used to just promote a sale. I get so many color postcards in the mail telling me about sales and upcoming product releases, but rarely for anything else. There’s one particular company that I enjoy shopping at a lot wh...

When you decide to start promoting a brand name what you’re really doing is accepting that you need to live and breathe that brand if you want it to be popular. What example do I mean by this? A strong brand name comes from a very strong and ...

Greeting cards are great way to stay in touch with your customers. While most other advertising and marketing methods focus on a specific product or service, greeting card printing is more about reminding your customer that you’re there and that you ...

Brochures are a fantastic selling tool for businesses large and small. It is easy to print brochures and inexpensive to distribute them to customers. But many companies make big brochure blunders when they print brochures. The result is wasted market...

The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people. Brochures can be handed out in a variety of different forms, just like fl...

There are two important things to be aware of if you’re going to use postcard printing. The first is that you need to grab a person’s attention right away. They aren’t going to just pick up your postcard and casually read it along with the rest...

There are two important things to be aware of if you’re going to use postcard printing. The first is that you need to grab a person’s attention right away. They aren’t going to just pick up your postcard and casually read it along with the rest...

The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be, yo...

With email, voicemail, social networking sites, and other digital means of networking, color business cards are still the best way to deliver your contact information outside of the digital domain. Sure, an email may have your phone number and oth...

I hope this isn’t a surprise, but people are forming opinions about you. Every time you meet them, every time you speak to them, each time you do anything connected with them opinions will be made, and this is even more certain when it comes to the...

The main purpose of postcard printing is to provide a company with the ability to get a quick, short advertisement to their customers as fast as possible. You won’t often see marketing more direct and to the point than postcards. The faster you can...

So, your box of new color business card printing job has arrived fresh off the presses. Everything looks great! All your information and your logo look sharp and you are ready to start handing the cards out to customers. In an increasingly digital wor...

When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive. The list below giv...