15th November 2009
Writing a special report, or "white paper," as it's commonly called, is a fantastic strategy for creating leads for your business.
A simple ten to twenty page document that people can request from your website will create a strong desire for people wan...
14th October 2009
Defining a brand is one of those business topics that small business entrepreneurs needlessly struggle with.
The truth is, by going through a systematic process, it can be quite easy to define a powerful brand for yourself, and your business. Yet, mos...
29th September 2009
A business model is simply what activities you do to make money in your business. Missing just one major element jeopardizes the ability of your business to achieve the income results you desire.
The good news is a viable, profitable business model i...
29th September 2009
Are you confused about how best you can use social media sites Facebook, Twitter, and LinkedIn to grow your business? These social networking gems have evolved into sophisticated lead generation and branding tools, and with the right approach, using the...
18th August 2009
Developing a promotional campaign strategy is an essential activity you must do if you want your sales promotions to be a hit, rather than a miss!
A common mistake many entrepreneurs make is they don't think and plan about all the necessary ingredients...
18th August 2009
If you're a small business owner, you must write sales copy that'll get your target market emotionally charged, hooked, and motivated to respond to your sales offers.
The problem is many small business owners' sales copy is lifeless, and falls flat. T...
11th July 2009
Many entrepreneurs feel overwhelmed with all the different marketing activities they want to do to grow their businesses.
One strategy to use to banish marketing overwhelm is to systemize and schedule marketing activities that need to be done to grow y...
15th May 2009
A tag line is a short, catchy, memorable phrase that creates a distinctive brand identity, and the best of them communicates your brand's Unique Value Proposition (UVP) to your target market. Your UVP is the unique service or knowledge you supply that ma...
08th May 2009
Article writing is one of the best long-term strategies you can use to build your credibility as an expert, drive traffic to your business and website, and build a relationship of trust with your clients and prospects.
Following is a quick checklist yo...
06th May 2009
What does a hedgehog have to do with increasing your income and profits? Everything, if you've read Jim Collins' book, Good to Great.
The lessons learned in Collins' book is focus doing ONE thing really well, be passionate about what you're doing, kno...
18th November 2008
Most of the news we hear about is about how big business is being affected by the economy. The reality is the same things that affect big companies, don't necessarily affect a small business to the same degree.
Yes, it is true poorly managed and weake...
21st October 2008
Have you ever felt that the people you are marketing to don't "get you" or understand you?
Or, maybe you know you're not communicating the "right" message to your target audience, but you're not sure how to change your message, or what it should be.
...
30th September 2008
"I'm a management consultant with over twenty years experience in many areas of management, from marketing, to sales, to customer service, and I am skilled at sales presentations, and negotiations. I've worked for Fortune 500 companies, have my MBA, and ...
17th September 2008
Do you want to market your business for fractions of a penny per message?
Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a sm...
08th September 2008
Do your small business marketing materials, and the personal brand image you project make your spine tingle? Or, do you make excuses about how they look, apologize because they're outdated, or find yourself saying to others you're "working on getting new ...
