Would you like to make more money and double your income in the next year? If you're like most solo entrepreneurs, the thought sounds very attractive. But, then things start getting fuzzy about how you are going to accomplish that goal. You might even ...

Email marketing is a fabulous way to market your products and services to your readers and make sales---*if* they bother to open your emails to read them! In the world of marketing communications, your first impression — your headline — can lead to e...

I am sure you have heard over, and over again the importance of having a "target market", which is defined as a specific group of people, who share similar qualities and problems, which you and your business can solve. It is important to have a target ...

Do you have many ideas spinning around in your brain, and you're not sure which ones to act on first? This is a common blessing us creative entrepreneurs have; but it can drive use crazy, too, because we know we can't act on all of our ideas at once. ...

One of the biggest challenges businesses have with their online strategies is how to get enough quality visitors to their websites. There are hundreds of ways you can drive the right kind of traffic to your website, and usually a combination of several...

Submitting a PRESS RELEASE to the media is the most powerful form of marketing and advertising on earth. Last month, I pitched two of my clients' stories, Kathy and Patti, to a local newspaper. Their stories were featured and within one week, their sale...

The "Pie in the Sky" Marketing Tool and method consists of using a combination of four active and four passive marketing techniques to create a very powerful, yet easy-to-implement promotional campaign system. These days, whether you have predominantly...

Have you ever experienced the feast of having many profitable clients wanting your services at the same time, to entering a period of famine where no one seems to want anything to do with you? I have a solution to help you even-out your sales cycle. E...

Have you ever experienced the feast of having many profitable clients wanting your services at the same time, to entering a period of famine where no one seems to want anything to do with you? I have a solution to help you even-out your sales cycle. E...

Do you have an income goal in mind that you'd like to achieve over the next 12 months? Now, imagine how many products/services you have to sell, at what price, on a monthly and yearly basis to achieve your income goal. If you're like most people, at t...

"So, what do you do?" Does this question make you cringe because you have to speak your 30-second introduction? Perhaps you're uncomfortable with it because it's just "not quite right"---and it doesn't capture the magic of what you really do to help ot...

One of the fastest ways to grow your list of contacts and leads is to give a speech with an audience brimming full of people in your market niche. How many speeches did you attend in the last year? How many of them do you remember? How many of the pres...

Do you obtain much of your business through referrals from others-from people who know, trust, and like you? Are you happy with the number of referrals your referral partner network is producing? Do you want to increase the size and quality of your ...

Grow revenues, increase profits, develop more products, improve customer service, reduce costs, increase prices...and you must work on all these items in your business at the same time. Do any of these items bear resemblance to your 2008 goals? The fi...

Did you take some time this past week to think about your resolutions for 2008? (I bet you have!) Resolutions create energy and promise. However, if we just have a list of goals and "things" we would like to accomplish with no "action plan", those unde...