26th January 2008
One of the most common mistakes in copywriting is to project the features of your product and service rather than the benefits. Again and again I go to sales pages and find that my question "what's in it for me?" remains unanswered. If you cannot answer t...
14th November 2007
The human body is a wonderful and complex array of bones and muscles. Enormous amount of research is being conducted to understand this truly spectacular machine.I truly believe the human race will in the next 1-2 hundred years we will be able to stop the...
