27th February 2008
Starting an effective e-zine that generates consistent revenue isn't as hard as it might appear on the surface. In fact, to get started, all you need is a very basic set of tools, including an autoresponder with a broadcast system, a website (although thi...
27th February 2008
Turning every web page into a lead collector is always a better strategy than relying on a number of different sales pages. Instead, work on getting as many visitors as possible to convert to subscribers – and then, from there, get them to consider buyi...
27th February 2008
Planning out your e-zine topic or theme is always crucially important if your end goal is to generate revenue. Your first question, of course, should be what exactly people in your given niche are looking for in terms of a topic or theme. For instance, ar...
27th February 2008
There are a number of other known effective ways to get e-zine subscribers. They range from simple and inexpensive to costly and hard to use. If you want to get the maximum amount of subscribers, you should use all methods that pass a cost-benefit analysi...
27th February 2008
One of the most important parts of any list building campaign should be leveraging on viral reports to get subscribers for your e-zine. This can actually be done quickly easily; however, it is important to view it as a list-building activity, rather than ...
27th February 2008
Many business owners are surprised at how e-zine publishing can bring in good business. It seems like email marketing has been so marginalized in recent years by major changes in spam filters, but, in fact it is still both a powerful and reliable means of...
27th February 2008
For the purpose of this section, we will clearly define an e-zine and a conventional newsletter. An e-zine is an online newsletter, which is written in text or HTML format and then emailed; in contrast, a conventional newsletter is composed with computers...
27th February 2008
For many years, naysayers speculated that e-zine publishing in Internet marketing was dying a slow, cold death. And yet, surprisingly, it has only become more popular, as people realized that building and marketing to a list was by far the most effectiv...
24th February 2008
The importance of planning cannot be stressed enough. Consider the dot-com failures in 2000 as an example. Many of the companies that failed did so, at least in part, because of poor planning. Not knowing the market, the competition, and the environment o...
24th February 2008
Why give mini e-books away for free when you could sell them and make money? Many marketers might say there is no reason to give them away for free. In fact, giving them away for free might devalue them, leading people to overlook them, rather than spendi...
24th February 2008
People often ask “what is a mini e-book” and why is it important in the scheme of my business? To answer the question of “what is a mini e-book?”: a mini e-book is a 5-25 page executable file or PDF document that discusses a very specific topic. ...
24th February 2008
Wave of the future: going multimedia for mini e-books or simply staying as executable files and PDFs? As with all things in marketing, products tend to migrate to the medium with the highest perceived value – that is, as soon as the technology becomes a...
24th February 2008
What is the role of mini e-books in Internet marketing? In Internet marketing, mini e-books serve almost exclusively as a viral tool that generates traffic and opt-in list subscriber growth.
In many cases, the role of mini e-books in Internet marketi...
23rd February 2008
Proving your credibility and expertise is an essential part of mini e-book creation for two reasons: if you don't spend the time proving your credibility and expertise on the salespage, no one will buy or download your product; and if you don't do it insi...
23rd February 2008
Many people who use the mini e-book business model do not realize this, but giving away a mini e-book can actually be one of the better ways in which you can pre-sell your products.
But what does it mean to pre-sell your products? Essentially, pre-se...
