Much of the drive and focus of the majority of advertising businesses do is directed at convincing consumers of the value of a single product offering. Not all of your print marketing efforts are going to be focused solely on making a sale. Nor shou...

“Look here!” “Try now!” “Free!” Would a long sentence like this really grab your attention at first glance if I were trying to sell you something? Probably not, if you are like most people, you skim advertisements; you do not read them word...

In the business world advertising is the way to keep that spark in your product or service. By understanding the times when you will advertise, times when you should maybe cut back on advertising, and ways to advertise you can make your company survive t...

You know who your target market is, and you know what you want to say, but do you know how you should say it? When people are shopping for a certain product, about half of them shop in what’s known as relational mode and the other half shop in transa...

Do you know what dye-sublimation is and what impact it has on your commercial color printing? When you are going to be printing a catalog along with some flyers, are you aware of what kind of printing process is best for these different kinds of advertise...

The first step to small business marketing is to identify and exploit the differences between you and your competitors. Once you do that, you need to communicate these differences and the benefits of customers choosing you over the competition with your m...

You Are Not Selling Yourself Contrary to popular belief, customers do not buy products or services because they like the company offering them. They buy products or services because they need them. Therefore, the key to selling your product or servic...

Developing brand identity is a vital part of succeeding in the business world. Your goal, of course, is to generate an identity that is instantly recognizable to customers, and leads them to investigate your company to fill their needs. Many component...

Launching a new product is one of the most crucial events in a company’s history. Each product launch needs to go well in order for that product to succeed in the marketplace. New products can be directed toward your already existing target market, o...

It is not raining, but there is a flood out there on the streets. It is not rain. No, it is a flood of advertising. Everywhere you look, companies are fighting tooth and nail for that extra bit of ad space in a battle for consumer attention. It ca...

I’m sure we all have one or two favorite spots we like to haunt where it seems, like the old slogan for the Cheers TV show, everyone knows your name. I know I do. I’ve got a little Italian restaurant down the road from me that I frequent and it seem...

Let us say you are a designer. Your task is to create the designs for a postcard marketing strategy that is going to involve direct mailing. You consider yourself an expert in the field. You think you know exactly what people want. Perhaps you are righ...

I know it isn’t always the easiest thing to do, especially for a new business. You spend the money to buy/rent a building, and then you buy all your merchandise. After that you hire people to run the store, and you spend money on the marketing, on the s...

The key to success in any business is being able to project an image that tells customers you are professional and stand beside the products you sell. That doesn’t mean you have to BE big, you just have to LOOK it. Small companies are able to project an...

We’ve all had that feeling, stuffed shoulder to shoulder at rush hour on the subway, sitting in a crowded café during our lunch break or navigating the crowded aisles shopping during the holidays. We can be surrounded by hundreds of people and som...