When is the last time you updated your business card? Was it when you first started your business? Each time you update your business card, you need to evaluate it to make sure it still represents your brand. Each time your brand changes, you need to ...

Looking at big businesses, like the Coke-a-Cola’s or the Sony’s of the world, that throw around millions of dollars on marketing it‘s easy to throw your hands up in exasperation and say “How can I compete?” We all have to start somewhere, t...

More than One Way to Succeed The most successful businesses start with a new idea. A new idea that solves a problem that people have is a tremendous way to succeed in business. But that is not the only way. Piggybacking Not every business can c...

Your marketing plan should include more than just brochure printing and television commercials. People like free stuff, no matter what it is, and they won’t care if that stuff ha...

I’ve gone into great depths in the past explaining the importance of how people view your company as a result of your color printing efforts. I’ve neglected one aspect of your print communications, though. ...

Too many small business marketing campaigns are designed with the goal of getting all the business they can. That sounds natural, right? Advertising, by definition, is an effort to bring in more customers and more profit. But designing your marketing e...

Business cards are a staple of the modern business world in large part due to how inexpensive and versatile they are. Its important to have up to date and informative cards, but in today’s dog eat dog business world just covering the basics is no l...

In my youth, my father warned me about people offering you two options. Usually, they’re using two options to keep you from thinking about a third or fourth option that would be more to your advantage and more to their disadvantage. Its solid advice...

Building your business is more than just creating a brand and running an advertising campaign that appeals to a target audience. In fact, those things are just the beginning of branding—there is much more involved than meets the eye. You have to kno...

Trying to send anything to the boss of a company is a difficult chore. Anything you send will likely go through multiple screening processes before it ever gets put on the boss’s desk. Any person in charge of a company is going to be busy, and so most...

As time rolls on, the methods for advertising just keep on increasing. Gone are the days when you had little option but to buy some space in a newspaper to get your message out to the largest crowd possible. From the radio to the television to the recen...

More than our offices or store fronts. More than all of our shiny and impressive wares for sale. More than our sales pitch. Its our customers that really make our business. It’s a shame then, that so many companies see customers as little more tha...

Researching your customers is one of the most important things you can do for your bottom line. You won’t be able to get people in your door or on your Web site if you don’t know who you are marketing to. Marketing to everyone in the world and ho...

The way a company presents itself to customers plays a big part in the success of any company. It’s essential to make sure that your company’s image is reflected positively in everything you do and that you don’t make dramatic changes in branding ...

When someone picks up a catalog or booklet made by your company, you aren’t going to be there to explain anything to them. They’ll need to be able to understand exactly what you’re trying to say, and be enticed enough to buy your products, based...