Of all the business opportunities available, 'Mail Order' is probably the most common, and also the least understood. (but one of the most profitable - if you do it correctly). Thousands of people start up their own mail order business every year, and ...

"Selling ISN'T Yelling!" You may have heard that line before. But, what you may not have heard is that Selling IS Yelling, in some arenas. That's right. Let me show you what I mean. Say you're a fruit seller in amongst a gaggle of sellers in a...

Did you receive the MARKETING BOX ? No. Not from me, but, from the wise marketing people at Land Rover. You didn't? Aw well, looks like I'll have to let you in on the madness. I didn't think you'd like it if I kept this treasure mine to myself no...

It's amazing to me how much advertising material I see that DOESN'T ask for a response from the reader! I don't know what it is, but it seems to me that huge numbers of business owners aren't any more clearer about what they should be asking their cust...

I'm going to address something that may rub some people up the wrong way. You see, I more than occasionally get a number of people asking me whether they should spend a pile of money to get 'good at writing'. And, the place where they're thinking ab...

When the 911 terrorist attacks occurred in September 2001, many buildings circling the TWIN TOWERS also collapsed. In the blink of an eye, a fortune in fixed assets, crumbled into the dust. Many business people lost their livelihoods... instantly. ...

Let's get straight to the point today - how's your back end? Very well, thank you, and what's it got to do with you? Good question! The reason I'm asking is that I've learned something interesting about back ends, you see. As long as you give them t...

How many goose bumps did you get when the Olympic bid announcement was read out, citing London as the victorious city for hosting the 2012 Olympics? Let me tell you that I was shaking with emotion when the result was read out. It was such an exhilarati...

If you've ever watched a movie that gripped you with all the drama and excitement you could handle, did you ever think what the impact would be without the emotion, the lighting, the film score? You see, a sales letter, or any other marketing document,...

Can it really be true that someone who earns 250,000 a year or someone who appears to have the perfect lifestyle, lots of free time, and is happy all the time is 10 times smarter than someone earning 25,000 ? It just can't be. Over the last 20 years I ...

Have you ever found that time seems to stand still sometimes, especially when you're waiting for a result or outcome, or someone to get back to you? You look at your watch and the hands haven't moved! Then, on other occasions you've become so involved ...

Who's ever heard of a dentist charging up to 50k for treatment? ... and, has a line of people who he has to turn away? It begs the question -- Are all dentists, the same? Well, the technical skills may not be to dissimilar. I know that there'll prob...

If you are serious about achieving success as a Direct Marketer or Product Developer, start by answering these questions. Thirteen Questions 1. What is my goal this year? Be specific. Instead of answering, "Make a lot of money," come up with an answ...

If you were trying to catch the attention of a group of people whom you had no affinity with, how would you do it, without blowing a hole in your financial pocket? It's an interesting question. A question that not a lot of business owners pay attent...

Have you ever opened a direct mail piece where everything inside it fell out like a gushing river? Where everything get so cluttered and jumbled, that you weren't sure what you were supposed to get to first? Well, it seems that skimping and saving p...