Nick James

The Secret Power of Guarantees!

If you went into a store, a bookshop, purchased anything from the Internet, bought a service, it's most probable you'd want some sort of 'make-it-better' type of arrangement if the product or service went all belly up, right? Course you would. Simil... Read >

Top Five Rules for Writing Great Sales Copy

Your emotional state will impact your ability to write great copy. How good you feel will reflect the quality of your copy. If you feel down, you will struggle over the writing and the final result will lack sparkle. Ideally you would only write when y... Read >

Ten Reasons Customers Aren't Buying From You

Here are the ten most likely reason potential customer are not buying your web products or subscribing to your subscription web site 1.Potential customers can't find you :- If customers can't easily find your site using common search phrases entered... Read >

How To Be A Joint Venture Broker

Up to this point my articles about joint ventures have been set on the basis that you have (or soon will have) a product that you want to sell. And you want to use joint venturing as a way of linking up with a partner .... to make a few extra thousand fr... Read >

Four Ways To Make Money Selling Your Mailing List Or Customer Database

What can you do to make your mailing list payout even more money for you? Ever thought of renting it out? It can soon prove to be extremely worthwhile. The rental price for your list, as well as any other list, depends upon how well the list works for ... Read >

A Major Factor To Succeeding In Business On The Internet

What It Takes I get the chance to talk to many people who are various levels of starting or running a business on the Internet. Some have literally just started out, whilst others are already having a small degree of success with their websites and som... Read >

Seven Things You Never Want To Say To A Potential Customer

Unless your goal is to scare potential customers away, never say these seven things to them. 1. Never say to a potential customer: We don't accept credit cards - Your customers expect you to accept credit cards - when you tell them you can't - you imme... Read >

Taking Massive Action... Or Not?

It's clear to me that there's great confusion over the phrase "taking massive action". I say that because I have seen people get totally phased out of well intentioned projects and goals. And it's because of the mental trauma they've attached to the me... Read >

11 Tips For Sending HTML Email To Your Subscribers

People view their emails through many different programmes that treat each email differently - Outlook, Lotus Notes, Gmail - and there are also many different screen sizes, from desktops to mobiles. Although we are all able to dictate our own personal set... Read >

Goals Can Mentally Destroy You

Most people do not write down their goals or wants or achievements or desires. What they do instead is store it up all in their head. That may not be a bad thing for a handful of people but the general problem with all that mental storage is that it can a... Read >

Choosing The Best Format For Your Newsletter

Text, HTML or PDF ? One little job you'll have to do at some point is decide the best format for your newsletter. Don't worry too much if you don't really understand the terms above. All will become clear in a moment. Basically you have a choice bet... Read >

7 Simple Ways to Bring Back Non Buying Customers To buy From you Again and Again

The worst thing you can do in business is sell a one-off product. Why? Because there is no reason for the customer after that. That whole scenario is deadly. Especially if a marketer has thrown everything to generate the lead or prospect. What... Read >

The 'Wake Me From My Snooze At Any Time' Headline Test

David Ogilvy said, "On average, five times as many people read the headline as read the body copy. When you have written the headline, you have spent 80 pence of your pound. If you haven't done some selling in your headline, you have wasted 80 percent of ... Read >

How You Can Turn One Sales Message Into A 7 Headed Marketing Hydra!

Once you have your perfect sales letter written, and it's proven to bring in the cash, what are you going to do with the wonderful marketing asset you've now stored away in your files? Are you going to do nothing with it, letting it retire to a life of... Read >

Do It First... Perfect It Later

I used to be hung up about doing things perfectly. Whatever I set out to achieve, I had to have it completely and utterly perfect before I could reveal it to the outside world. What this meant in reality was that more goals than I care to remember wer... Read >