11th November 2009
As a business becomes increasingly successful, an entrepreneur must examine her business’ changing needs and implement a system for meeting them. Booming success often means hiring a team of people to see to the details so the entrepreneur has time to r...
27th October 2009
Every female entrepreneur dreams of the day her preparation meets opportunity and her own good luck is born. In her dreams, she knows exactly what she’ll do when presented with an opportunity, and exactly how the cards will fall when she takes it. But i...
23rd October 2009
In every female entrepreneur’s life, opportunity will knock. Successful women must determine how they’ll answer. Will they fling the door open and shout, “Welcome!” with no more trepidation than they’d use when hosting their best friend? Or will...
20th October 2009
Chances are, people who are in business for themselves view financial freedom as a motivating factor for venturing out on their own. Money in the bank—time off for friends, family and travel—and even a luxurious lifestyle can all be part of the vision...
16th October 2009
Growth. It's a word whispered through the lips of female entrepreneurs as they dream about their businesses. But even though you've dreamed of it since you hung out your shingle, are you really ready to handle it when it shows up on your doorstep? Researc...
12th October 2009
Are you prepared for explosive growth? What will you do when it happens?
Does every entrepreneur seek growth opportunities? Growth can mean more customers, more income, or more opportunities to explore new ideas. Although exciting, growth also brings i...
05th October 2009
Over the past 20 years, the number of businesses owned by women has grown by more than 42%. In fact, in 2008, women-owned firms accounted for more than 1.9 trillion dollars in sales.
But while more and more women are eager to become small business owne...
02nd October 2009
Launching a product can mean lots of things to a business. It can mean branching out and snagging a new buyer in a different market. It can also mean creating residual income for a service-based business. And it may be just the thing needed to turn a stru...
25th September 2009
Launching a product is an important step in growing a business. If you’re already in the business of selling products, it’s an opportunity to expand into a new market. If your primary business is in services, offering a product is an opportunity to ge...
17th September 2009
Losing clients is never easy, and in an increasingly unforgiving economy, it can be an especially dangerous trend. But while client loss is an issue that every business owner will face, sooner or later, not all entrepreneurs are likely to respond in the s...
15th September 2009
How will YOU respond when a customer threatens to leave?
Maybe it will be due to a gap in communication. Maybe it will happen due to increased pricing competition, a poor fit, a service problem, or a new product your competitor creates. Regardless of...
29th July 2008
If your target market includes other businesses, direct mail sites such as InfoUSA and MelissaData are great places to turn when you need to purchase a targeted list. But, it’s a little-known fact that these sites (and others like them) are also a grea...
26th July 2008
Exactly how valuable is it to know the size of your potential market? Valuable enough that major corporations spend millions of dollars every year on marketing services in order to determine just that.
But, depending on the market for your business—...
17th July 2008
Think of how much time and energy it would take to find out exactly how many people in your city or region have a passion for sports and fitness. Or how many of those people are also pet owners, and with household incomes between $50,000 and $200,000 a ye...
17th July 2008
If your target market includes other businesses, congratulations! Unlike many other kinds of target markets, accurate information is widely available regarding specific industries, and this information can make all the difference in generating effective m...
