11th December 2004
What it Means To Be a Search Engine Marketing Professional
By Jill Whalen of
HighRankings
There's a lot of stuff posted on search engine forums and newsletters around the world about how companies who spam the search engines are unethical, and...
02nd December 2004
Plant Your Site at the Top of Mt. Search Engine
by Jill Whalen (The Web Whiz)
Written January 2000 - Updated October 2001
You can get the page one search engine results you want if you follow a few basic fundamental search engine optimization rules.<...
02nd December 2004
Using Zeal to Get into LookSmart and the MSN Directory for Free
by Jill Whalen (The Web Whiz)
Written September 2001
With LookSmart and Yahoo! now charging $299 (U.S.) apiece to review your Web site for inclusion in their respective directories, it's...
02nd December 2004
Making Keyphrases Work for Your Site and the Search Engines
by Jill Whalen (The Web Whiz)
Written May 2001
Does your site rank highly for keyphrases that no one searches on? If no one is searching on your keyphrases, it won't matter how highly your s...
02nd December 2004
Paying for Inclusion in Directories and Search Engines
by Jill Whalen (The Web Whiz)
Re-written May 1, 2002
It seems that everywhere we turn these days, we are constantly hearing the phrases pay-per-inclusion (PPI) and pay-per-click (PPC). There are ...
02nd December 2004
Search Engine Optimization and the Bottom-Line
by Jill Whalen (The Web Whiz)
A question on many Webmaster's minds these days is whether or not they should bother with optimizing their site to rank high in the search engines. We've discussed this in pr...
02nd December 2004
Link Popularity
by Jill Whalen (The Web Whiz)
Written January 2001
These days, "link popularity" is the talk of the town in the search engine optimization community. However, the definition of link popularity, and how much effect it actually has on s...
02nd December 2004
Common Sense Search Engine Optimization
by Jill Whalen (The Web Whiz)
Written August 2000
When you think of search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably come to mind. For years, these hav...
02nd December 2004
Letting Your Search Engine Optimization Expert Do Their Job
by Jill Whalen (The Web Whiz)
Written August 2000 - Updated May 2002
I just don't get it. Why do some companies pay lots of money to have an expert do a job for them and then not let them do...
02nd December 2004
No Quick Fixes Where Search Engine Optimization is Concerned
by Jill Whalen (The Web Whiz)
Written July 2000 - Updated March 2002
Wouldn't it be great if we could simply edit meta tags and get high rankings?
For the past few weeks, I've been readi...
02nd December 2004
Thinking of Creating Gateway or Doorway Pages?
by Jill Whalen (The Web Whiz)
Written May 2000
How many of you think the best and/or only way to get top placements on the search engines is to create gateway pages (aka doorway pages or bridge pages)? ...
02nd December 2004
How to Submit Your Site to Directories such as Yahoo!, DMOZ and Zeal
By Jill Whalen (The Web Whiz)
Written September 2000 - Updated May 2002
This article describes the basics of submitting to the human-edited Internet directories such as Yahoo!, dmoz...
02nd December 2004
Can Meta tags such as the keyword tag bring high rankings to my site?
by Jill Whalen (The Web Whiz)Written April 2000 - Updated November 2001
If you had to give up one meta tag, the meta keyword tag would be the one to give up.
Now that we've covered t...
02nd December 2004
The Meta Description Tag
by Jill WhalenUpdated October 2004
The keywords and phrases you use in your Meta description tag don't
affect your page's ranking in the search engines (for the most part),
but this tag can still come in handy in your overall ...
02nd December 2004
What Is a Title Tag?
The title tag is one of the most important factors in achieving high
search engine rankings.
A title tag is essentially an HTML code
snippet that creates the words that appear in the top bar of your Web
browser.
The HTML code ...
