Creating a Christian America, One Principle at a Time When the Rev. Thomas Hooker preached his famous sermon on Deuteronomy 1:13-17 (1636), that message so moved the people who heard it, they proceeded to write the colonial government of Connecticut, e...

1. Archimedes and “Small Business Internet Search Marketing” The ancient Greek mathematician/scholar, Archimedes, was a brilliant scientist. Once, King Hieron of Syracuse, his patron, queried the famous scholar about the crown he was wear...

Absolut Ad: “In an Absolut World” Vodka is known to make people do things they wouldn’t ordinarily do. Inhibitions are released, and spontaneity results. But, when I first saw the Absolut ad which ran in Mexico and then read the company’s apol...

Copywriting “How to”: Master among Masters of Copywriting Everyone has heard of Julius Caesar. He rose to power, laying waste cities and kingdoms. But, history shows us another side of Julius. He was a master among the ancient masters of copywr...

1. Christian Based Business: No More “Peddling”? When I first entered the marketing world – specifically the world of what may be called “Christian based business” marketing (marketing Christian products and services and doing so from a posi...

Christian America: Did our forefathers have a definition in mind? For three decades, as an historian, author and teacher, I have debated this issue in hundreds of forums. The issue is simple: Was America founded as a Christian nation? In other word...