Author Information
Jody
Member since 07th March 2008
Occupation: Small Business Marketing Coach Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients.
A lover of marketing, she spent 19 years in the corporate world of advertising and broadcast doing a variety of marketing, research and sales positions helping large and small business owners attain success.
Jody started her own company, Maven Solutions in 2006, to help small business owners and entrepreneurs achieve the marketing success they and their companies want. She feels very strongly that she has a message to share with business owners: that marketing is something they can do, do it well, and use it to achieve the life and business they desire and deserve!
Jody also believes that marketing can be an authentic action and people can learn to view marketing as an opportunity to honestly share themselves and their knowledge with people.
She’s been described as warm, funny, intuitive, direct, empathetic, fun, honest, real, irreverent, tenacious, and loyal. When she’s not busy happily helping people with their marketing, she likes to take walks along the river, cuddle up with her two cats and read a book or watch a movie, ocean kayak and downhill ski.
If you’re ready to triumph with your marketing then get started with your FREE special report 5 Simple Steps to Find and Keep Your Most Profitable Clients by visiting Jody’s marketing website: http://www.JodyGabourieMarketingCoach.com
Displaying 1 to 15 (of 20 articles)
17th July 2008
A niche market can be thought of as a narrowly defined group of potential customers - usually a portion of a larger target market. For example, a target market is working women, but a niche market is working women with kids at home, or working women in e...
14th July 2008
A relationship isn't based on one date and a marketing relationship isn't built on one contact between you and your customer. It also works at the other end of the spectrum: a relationship won't be sustained without any contact and a business relationsh...
10th July 2008
So if marketing is all about fostering a relationship, then how does selling fit in?
Well, first off you've got to take a look at your view of selling. Selling is not being pushy, it isn't brainwashing and it's not getting people to do things they don'...
02nd July 2008
Most small business owners do not have marketing plans. This means that their marketing tends to be inconsistent, ineffective and inefficient.
Some service professionals do have marketing plans for their business, but fail to actually put it into prac...
27th June 2008
The secret to making people sit up and take notice of you and your company is to identify and address the problems they are facing. This is really the only way that you'll get their attention and any resulting action on their part.
Sure, people may tak...
23rd June 2008
To find your most profitable clients the first small business tactic that needs to be done is to figure out what exactly you have to offer to potential and current clients.
Many businesses make the mistake of thinking that what's important is their exp...
20th June 2008
Congratulations, you've done the research into understanding your prospects' hot issues and have gotten noticed because you've demonstrated that you understand what solutions they are seeking.
Your prospect has given you their contact information in ex...
18th June 2008
Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they'll engage in a relationship with you or do any business with you.
...
11th June 2008
The essential purpose of a small business or company is that your product or service provides some kind of solution to some kind of need or problem. In other words, people's problems are your opportunities.
That's pretty oversimplified but holds true...
09th June 2008
Your marketing message is what forms the background of all your marketing strategies and communications. If your marketing message is weak, unclear or poorly crafted, then it doesn't matter what specific marketing tactics you use...your prospects and cust...
20th May 2008
I worked in an advertising agency for 5 years and then in the advertising sales department at a radio and television station for another 4 years, and believe me, every client wanted to be on the front cover, above the fold, on during the Super Bowl, or ai...
15th May 2008
During my marketing work with small and large businesses, and with my own business, I've seen the many ways that we can trip ourselves up and sabotage our efforts.
Below are 4 surefire ways to fail:
1. Do not have any written goals
If you don't k...
14th May 2008
The answer is a resounding yes! It doesn't matter what industry you're in, type of business or number of employees (if any besides you!), creating joint ventures will help you gain new market exposure and make money as well.
By finding joint venture p...
11th May 2008
The power of a website for small businesses cannot be emphasized enough. It is a must have marketing tool for small business owners.
Your website is a gateway to a worldwide group of customers and prospects; it markets and sells your products and servi...
08th May 2008
When I worked in advertising and broadcast we always used to roll our eyes when the client would say, "I KNOW that this is the best TV program/radio station/magazine/newspaper to reach my customers." This of course was usually based on their own viewing...
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