08th July 2009
A newsletter or ezine (electronically sent newsletter) is one of the best marketing tactics you can do.
It helps to build your credibility and expertise; it allows you to stay in regular touch with prospects and clients; it gives you a place to keep yo...
05th July 2009
Do you feel like your marketing isn't doing what it should? Do you feel uncreative or unexcited about your upcoming marketing? Do you feel like you're stuck doing the same thing over and over?
If you answered yes to any of these questions, you might ...
02nd July 2009
I just did a teleseminar all around how your marketing mindset affects your business success, the number of clients you get, the amount of money you make, how good your feel about yourself and your business, and so on.
One of the questions I was asked ...
28th June 2009
We've all heard the saying "passive income" but what exactly does it mean?
To put it simply, passive income really comes down to selling your ideas, not just your time.
For example, speaking, doing workshops, consulting and coaching are active sourc...
16th June 2009
Your marketing plan needs to be based on your objectives or goals. The tactics and strategies that you put in your plan are supposed to "do" something that in turn fulfills the objectives you've outlined.
It's impossible to make up a map of where you ...
06th June 2009
We've all heard the saying, "Work ON your business, not IN your business". What that basically means is don't get immersed in the day-to-day details and administrative tasks that are part of your business, but instead make sure you spend time on activitie...
05th June 2009
If we're really honest with ourselves, we'll see that at least part of the time, we are not really "driving" our business - it's driving us.
If you sit back and take at look at the types of activities you do on a daily and weekly basis - you'd see that...
04th June 2009
There's always lots of talk around what marketing tactics you could or should include in your marketing plan. But one subject that kind of gets glossed over is one of timing.
The timing of your marketing is an important factor in how successful not on...
29th May 2009
It's a good idea to check where you're at in terms of your marketing plan goals and objectives. Some people check monthly, others do it every six months - but you should definitely check at least once per year.
Your goals might include revenue, number ...
19th May 2009
A marketing plan is key to every business's success. To me, it's just not negotiable. I've seen time and time again how people who come to me feeling overwhelmed, unfocused, stuck - start turning it around immediately when we fashion a marketing plan th...
18th May 2009
Okay, you've sat down and created your marketing plan. That's great but there's still one more important step you need to do.
You MUST transfer the information in your plan to a marketing calendar. You can use your PDA, a big whiteboard on the wall, ...
15th May 2009
There is always lots of talk about your "list" in online marketing: How big is your list? Is your list responsive? Do I have enough on my list to offer a membership program to?
Let's face it - our list of prospects, leads, clients and customers IS v...
13th May 2009
One of the key components to having a successful online business is to have an ezine - an electronic newsletter.
It's the single best way to keep in constant contact with your list. It's a regular email message that offers free, valuable information t...
11th May 2009
No matter what your profession or business, you need a marketing plan! A marketing plan makes your marketing more effective which means your business is more successful.
Most small business owners do not have marketing plans. This means that their mar...
05th May 2009
Before you can even begin to put together a plan for marketing your business, you have to know the 3 main building blocks of any and all of your marketing activities:
1. Know who you're marketing to
Who are you marketing to? Who are you trying to s...
