You've surely heard the term "social media news release" in all the buzz about the new, social Web, but what does it mean? A social media news release is just like a traditional news release, except that it is also social media and Web 2.0 optimized. In s...

Purpose-built del.icio.us pages are nothing more than a collection of Web sites and blog posts that you save in the social bookmarking site del.icio.us using a specific tag. These "pages"...

Professional and social networking sites like LinkedIn, MySpace, Facebook, and Squidoo are effective outlets for finding new readers, but it is easy to find your message spread thin if you don't choose the right strategy. Many businesses settle for sparse...

Imagine having just one place to send the media, prospective clients, book reviewers, or anyone who wants to know all about you, your business, or your book—a place where they can: * View all your major media coverage. * See all of your past and pre...

The Internet is changing and the changes are happening quickly. Luckily, the changes are in the favor of entrepreneurs, small businesses, authors, and small presses. Welcome to Web 2.0 and social media. Learning about and utilizing these new tools and ...