25th November 2009
Copyright © 2009 Chip Cooper
You've successfully started up or converted to the SaaS model, and now you'd like to leverage your success by setting up a reseller channel for your SaaS offering. Or, you'd like to offer functionality using the SaaS model...
23rd November 2009
Copyright © 2009 Chip Cooper
There's been a lot of buzz in the blogosphere about the 81-page Guides for the use of Endorsements and Testimonials in Advertising issued by the Federal Trade Commission (FTC). Most of the debate and discussion has centere...
29th October 2009
Copyright © 2009 Chip Cooper
If you've already read - and clearly understand - the 81-page Guides for the use of Endorsements and Testimonials in Advertising issued by the FTC on October 5, 2009, then read no further.
However, if you're a blogger o...
16th October 2009
Copyright © 2009 Chip Cooper
In recognition of the increasing influence of social media online, the Federal Trade Commission (FTC) on October 5, 2009, for the first time since 1980, issued new regulations governing online testimonials and endorsements...
02nd October 2009
Copyright © 2009 Chip Cooper
Stop and think about your website for a minute. Think about ownership.
You're probably thinking of the typical website elements - web pages, content, and background software. Possibly even your domain name. Right?
Ha...
17th September 2009
Copyright © 2009 Chip Cooper
Back in the day, most websites were developed completely from scratch - consequently, determining ownership was relatively easy.
These days, websites are rarely developed completely from scratch. Today, the typical w...
30th August 2009
Copyright © 2009 Chip Cooper
Your SaaS website represents an important investment. It may produce income for you - maybe even a lot of income... either now or in the future.
What if someone made you an offer to buy your website - an offer you can't...
13th August 2009
Copyright © 2009 Chip Cooper
Let's suppose you want to track behavioral data indicating how users use your website. You provide users who volunteer with a downloadable software application to track this data.
Also suppose you provide a notice of yo...
29th July 2009
Copyright © 2009 Chip Cooper
Many Internet entrepreneurs are lulled into sleep regarding potential liability for false advertising on their websites. They don't serve banner ads or engage in pay-per-click advertising - and because of this, they incor...
16th July 2009
I talk to a lot of owners of small websites -- entrepreneurs getting started with new businesses or re-doing existing sites on the Web -- and most of them have a profound lack of understanding regarding the scope of legal regulation they face.
What's w...
23rd June 2009
Copyright © 2009 Chip Cooper
Does your website incorporate a blog, forum, or listserv -- where users may post text or files? If so, are you liable if your users post defamatory materials about someone else?
In 1996, Section 230 of the Communication...
15th June 2009
Copyright © 2009 Chip Cooper
I'm often asked questions about SaaS (Software as a Service) agreements. What I have to prompt SaaS webmasters to ask is - "Is my SaaS agreement the only website legal document I need?"
To most Saas site webmasters, the...
29th May 2009
Copyright 2009 Chip Cooper
The law of online contracting has become fairly well settled. This is good news for SaaS sites with online agreements such as Membership Agreements, Subscription Agreements, Content License Agreements, and the like.
Onlin...
15th May 2009
Copyright © 2009 Chip Cooper
Safire's New Political Dictionary defines "hot-button" as follows: word or issue that ignites anger, fear, enthusiasm, or other passionate response.
Safire's definition fits two Internet advertising issues - behavioral ...
28th April 2009
Copyright © 2009 Chip Cooper
It's well settled that website click-wrapped agreements presented on SaaS (Software as a Service) websites and ecommerce sites are enforceable against the clicker -- but what about users who access someone else's account w...
