09th December 2009
To be successful in any kind of business you need to be able to stand out from the crowd. This is especially true when it comes to the food and drink industry and you should be sure that your hot restaurant concept is based on solid thinking. While you mi...
09th December 2009
If you are thinking about branching out into the world of food service and getting ready to set up your first establishment, you need to compile a restaurant opening checklist to make sure that you do not miss anything during these vital stages. Extra pre...
08th December 2009
When you set out to run a business, you are exhibiting the first signs of entrepreneurialism. Remember that this, by its very definition, means that you are someone who is willing to take risks and think outside of the box. When you are marketing a restau...
25th November 2009
If you are planning a new restaurant initiative, you should be aware that you will need a considerable plan or vision and be prepared accordingly before you even start out. New owners typically make the same mistakes and learn the hard way that this is no...
24th November 2009
Many people seem to think that marketing is a pushover. After all you just have to let people know you are there and that you sell a certain kind of food and they will come, right? Not only is this far from the truth, but you often have to analyze and dis...
01st October 2009
During particularly tough times, an entrepreneur may find it rather difficult to come up with some ideas for a new enterprise. It seems that one only has to mention a recession before everyone buys into the idea and makes it far worse than it would otherw...
27th July 2009
In the business world, the successful operation of a restaurant is one of the biggest challenges of today. Few of these ventures reach their three-year anniversary. You should aim to master as many of the necessary restaurant skills as you can. To be succ...
30th June 2009
As with any small business, you will need a combination of marketing, sales promotion and public relations to achieve long-term success. In a restaurant, customers are your cornerstone. In order to fill your tables frequently you will need to attract new ...
11th May 2009
A marketing plan for restaurant effectiveness is key for attracting new customers to your restaurant and for retaining repeat customers. A solid marketing plan features various components to capture a broad range of people. It should also be measurable so...
15th April 2009
Even when we try our best to please our customers, sometimes we will find people impossible to please and that will show rude or inappropriate behavior.
What can a restaurateur do to avoid a confrontation with these people in your establishment, and ho...
10th March 2009
Do you know what Coopetition is? If not, you will know soon since it is catching a lot of traction in the marketing circles.
So in case that you are not familiar with the term, let's start by defining coopetition. Wikipedia gives us this definition:
...
12th February 2009
When I ask the following question to restaurateurs:
What's their biggest challenge as a restaurateur?
This is the number one answer from a significant number of restaurateurs every month: ;
"To bring new customers to my restaurant."
It loo...
10th November 2008
Many of you will shake your heads when reading the title of this article. After all, you are in the restaurant business not in the email marketing business, right?
However, let me tell you something that may shock you: you are in the sales business. If...
30th September 2008
Many restaurants have a web presence but their sites are not very useful for their existing or potential clients, trying to show off the restaurant instead of providing people with useful information.
This is adequate, but a web presence should mean mu...
08th September 2008
Last week I met a friend who owns a small upscale restaurant. We started talking about how business is slow these days and he started asking me about restaurant marketing.
"You know?" he said "These days, there are so many marketing people trying to ge...
