There are a ZILLION ways to increase new patient flow. Not literally of course, but there are more ways than 20 pages of 12 point text can hold, let's put it that way. To have a steady flow of new patients ready, willing and able to pay your fees (and I h...

I love Olive Garden. It is definitely on my top ten list of places to go out to dinner. The reason I love it so much is not just because they have delicious food (which they do), but it’s because the service is always amazing. My most recent experie...

Sometimes the smallest, simplest ideas or actions can result in huge breakthroughs. This couldn't be truer in a dental practice. You may also know it as 'The Ripple Effect.' I did two different things in the month of July that I want to talk about, wh...

Referral contests are one of the best ways to attract new patients. People love contests and competition for two reasons: (1) Competitiveness is a part of human nature. And, (2) people love to win stuff. Just think, the most widely watched shows on TV ...

Business cards, it seems, are neglected, abused, given little if any thought when designed, and are grossly misunderstood when it comes to their real intended use. A business card, as it turns out, is nothing more than an abbreviated ad and a way for p...

Based on what I see, day in and day out, there's a lot of confusion in the marketplace on what actions, activities, and so on, stimulates your patients to return time and time again to your practice. Too often, we assume (incorrectly) that just because we...

One of the most important business and personal finance lessons I ever learned was this from Dan Kennedy: The Hole You Give Through Is Equivalent to the Hole You Receive Through. So, what does that mean exactly? What it means is that if you are a st...

Press releases and free publicity are possibly the two most underutilized marketing opportunities in the dental industry today. Over 90% of all the dental news I see is negative. There is a huge opening out there to promote your business and your brand in...

As a service oriented business, you have one main asset your practice that you could not survive without… your patients. But so many dental practices we see are more worried about where the next mouth will come from; when the next dollar is going to ...

Last September, I decided to finally take a vacation, and headed off to fabulous Las Vegas. Vegas is one of my favorite vacation spots because it seems as if no one there has a care in the world except what time they're going to the pool, and what casi...

From 1994 to 1998 I spent my time as a Combat Engineer in the Marine Corps. In the Marines, combat engineers get to play with all the fun stuff...explosives - C4, TNT, Dynamite, and any other type of substance that would go BOOM. The reason I tell you ...

Targeting an audience is perhaps one of the most misused parts of direct marketing. In surveys it has been shown that as much as 80% of consumers choose their health care providers (dentists included) by convenience of location. Basically, "is the prac...

At the fundamental level, the focus of any marketing program is to motivate people to take action. In marketing, many times we get lost in the details. Demograph¬ics, saturations, market-consciousness, and network-awareness cloud our conversations and...

Robert Allen has two very popular books out about tapping into multiple incomes and becoming rich in the process. If you haven’t read his book called Multiple Streams Of Income, I would suggest jumping over to Amazon.com and investing in a copy immediat...

With 2008 half-way over, it is time to start planning for 2009. Planning in any business is an essential function that all too many times gets overlooked. Lack of planning leads to playing defense for a whole year and being reactive, not proactive in your...