24th July 2008
How rapidly publishing is changing! It seems like only yesterday that few businesses were interested in online magazines.
But now, some sources are predicting a wholesale exodus of both readers and advertising buyers, bringing about the death of the t...
27th June 2008
Ads are all well and good for promoting your business and its products. But nothing can beat third-party endorsement – preferably from respected journalists. So why do so many people treat journalists so badly? Richard McCann investigates.
Current me...
25th June 2008
A recent survey reveals an important trend for digital news consumption amongst 15 to 45 year olds that has significant impact upon B2B new business and PR campaigns.
Most businesses are aware of the value their PR can bring to their new business campa...
