Before starting Sales Schematics Australia, Eddie Smith was a corporate executive with a reputation for the creation of effective business development teams. Time in the corporate sector included 15 years in the advertising industry working with the then market leader, Australian Posters, and for a short time Business Review Weekly. More recently, Eddie has worked in the property services markets where he has led sales and marketing for market leaders P&O and Compass-Group Asia Pacific. There he introduced a number of sales and marketing initiatives that resulted in organic growth rates doubling. Structural enhancements to the business development functions under his direction included: * sales training * marketing database * CRM development * online sales force reporting * national proposal and tender production center * integrated marketing initiatives * B2B telemarketing. Qualifications Eddie holds an Executive MBA from the Australian Graduate School of Management. He is an accredited trainer with the Miller Heiman organization and is accredited in the use of DISC profiling instruments.