15th October 2008
The difference between good branding and bad branding often will determine the success of your company. According to the American Marketing Association (AMA), branding is a "name, term, sign, symbol or design, or a combination of them, intended to identi...
07th October 2008
It would be hard to imagine that most people are not aware of some of the obvious reasons why websites can be a proactive business tactic for a company; however, as technology keeps advancing, websites control the opportunity to substantially increase y...
30th September 2008
If you are okay with the 'Because I told you so' answer, then read no further. But if you are interested in understanding the rationale behind why experts advise so earnestly to spend up to thousands of dollars on “branding” your business before you e...
25th September 2008
These days, every time you turn around it seems as though another business is being started and another company is being born. For this reason, it is becoming more and more important to distinguish your business from the competition and strive for un...
23rd July 2008
Finding your creative firm is similar to finding “that special someone.” There is more than just outer appearance involved in the decision making, however, that typically is the first impression that draws you to them. More importantly, what you shoul...
