29th September 2009
Here are 7 easy tips to make your brochure or catalog more interesting. The tips cover 3 areas: graphic design, copy, and printing.
1. Use “factoids” to highlight your capabilities Find something related to your content that can be turned into cool f...
15th September 2009
Colleges rely on a variety of methods when looking to increase student enrollment, with one of the most common being the use of promotional print materials to showcase their strong points to potential students.
As educational institutions, you use thes...
20th January 2009
If you're not familiar with gift strings, or how to use them intelligently to increase donations, try these suggestions.
First, just to clarify my terminology for this article, a "gift string" is the series of dollar amounts asked for in a nonprofit, d...
08th January 2009
If you're looking for a simplistic method to calculate the risks and rewards of a direct mail campaign, follow these steps to arrive at pre-mailing analysis and projections. The same formulas can be applied whether you're in the business-to-business arena...
15th December 2008
Should you choose a pocket folder to present your sales pitch or look for another format? Sales Managers and Marketing Directors search for the answer that fits their style, product and budget. Here are the pros and cons of pocket folder selection.
6 R...
03rd December 2008
It's simple, if you want buyers to notice your brochure, start by making it look great. We all know that content is king, but people aren't attracted to text initially, they're pulled in with a visually dynamic image first. Good looking images tap into pe...
20th November 2008
Use simple tests to improve direct mail response rates
Take the guess-work out of your direct mail response rates. Start with a few simple tests to determine the best approach for your audience and then roll-out your results to larger campaigns.
The...
