02nd March 2006
Objective: To use the spiders on the Internet to monitor information for you and save you the time.
Strategy: Use Google's Alerts system to be your "watch dog" and do the work for you.
Who needs this strategy? People who want to have an ear-to-th...
09th January 2006
By Catherine Franz
Thinking back on it, my lifestyle change journey really began about eight years ago. But I didn't become aware of it until about three years ago when I consciously decided I needed to lead a "lighter" life and started by cleaning ...
09th January 2006
By Catherine Franz
Haven't you always thought having a disorderly mind meant something was wrong? Well, I did. That was, until...
I read tons of information about the brain, including material produced by the Center for the Study of the Brain. ...
13th December 2005
By Catherine Franz
Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what y...
12th December 2005
One hour here, two hours there, even fifteen minutes, it all adds up, and quickly too. Television is toxic to our self-esteem. In fact, 90% of television programs are a depressant. That leaves only 10% as a stimulant. With such a high percentage of ne...
12th December 2005
The number one requirement, whether you are a business owner
or an employee, is to be able to say what you do, and say it
with influencing results. Through testing, I have seen,
experienced, and received feedback that an elevator speech
no longer wor...
09th December 2005
By Catherine Franz
You are a human being, right? You also believe you are
either male or female, right? You also have other roles you
play in your life, like mother, father, brother, sister,
employee, employer, boss, manager, in-law -- and the l...
06th December 2005
By Catherine Franz
Marketing strategies come after the objectives and vision
and mission statement and before the action plan and tasks.
The marketing strategy is how you are going to carry out the
objective.
Tasks contain the detail. Tasks ar...
28th November 2005
By Catherine Franz
1. Use Hidden Links and involve visitors to increase subscribers and maybe add a contest for additional fun. Place a not-so-easy-to-find link in your copy and then ask readers/visitors to find it. Give them a prize or freebie for f...
23rd November 2005
By Catherine Franz
Drama occurs all around us. We don't think of ourselves as
a drama queen or king. "isn't that a movie?" isn't that a
neighbor, co-worker, friend, or in-law? For artists, drama
contributes to their creative production. There is...
23rd November 2005
Stay in contact with customers on a regular basis. Just
as it is bad news to send out too many emails to customers,
it is just as bad to not stay in contact with them.
Customers don't want to feel abandoned.
Here are three things to help you stay in...
23rd November 2005
Andrew Carneige once told Napoleon Hill, "I am no longer cursed by poverty because I took possession of my own mind, and that mind has yielded me every material thing I want, and much more than I need. But this power of mind is a universal one, available...
23rd November 2005
A marketing strategy is a series of actions intended to
accomplish a specific sales goal. For example, an
advertising strategy for a new product or service. The
words marketing campaign is commonly substituted in order to
catch readers attention. N...
23rd November 2005
She splits her year between New York City and Arizona. I
have been a fan since her first book and especially enjoyed
"The Artist Way." I like to believe that I was one of the
first to devour it page by page, exercise by exercise. Not
just once but s...
27th September 2005
An exercise for defining what prospects you are attracting.
Fly fishing -- it doesn't work, does it? When I first
watched someone fly-fishing, I saw them release the line
that went out far in the water. No sooner had the fly hit
the water it was...
