Catherine Franz

Describe Your Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elev... Read >

Let Google Baby Sit For You

Objective: To use the spiders on the Internet to monitor information for you and save you the time. Strategy: Use Google's Alerts system to be your "watch dog" and do the work for you. Who needs this strategy? People who want to have an ear-to-th... Read >

Embrace Your Overall Vision: It May Be Hiding in the Strangest Places

By Catherine Franz Thinking back on it, my lifestyle change journey really began about eight years ago. But I didn't become aware of it until about three years ago when I consciously decided I needed to lead a "lighter" life and started by cleaning ... Read >

Improve Your Focus Overnight

By Catherine Franz Haven't you always thought having a disorderly mind meant something was wrong? Well, I did. That was, until... I read tons of information about the brain, including material produced by the Center for the Study of the Brain. ... Read >

Secrets to Creating Great Headlines

By Catherine Franz Great! You finished your piece and now need a headline. Usually headlines are less than ten words and need to be expressed in short, expressive, active words. This provides quick focus and pull in. By waiting until you know what y... Read >

One BIG Way To Increase Your Values and Self-Esteem

One hour here, two hours there, even fifteen minutes, it all adds up, and quickly too. Television is toxic to our self-esteem. In fact, 90% of television programs are a depressant. That leaves only 10% as a stimulant. With such a high percentage of ne... Read >

Open Your Introduction With A Firecracker Moment

The number one requirement, whether you are a business owner or an employee, is to be able to say what you do, and say it with influencing results. Through testing, I have seen, experienced, and received feedback that an elevator speech no longer wor... Read >

Be That Miracle

By Catherine Franz You are a human being, right? You also believe you are either male or female, right? You also have other roles you play in your life, like mother, father, brother, sister, employee, employer, boss, manager, in-law -- and the l... Read >

Marketing Strategies In Its Simplest Form

By Catherine Franz Marketing strategies come after the objectives and vision and mission statement and before the action plan and tasks. The marketing strategy is how you are going to carry out the objective. Tasks contain the detail. Tasks ar... Read >

Drama: How It Zaps Creativity and Success

By Catherine Franz Drama occurs all around us. We don't think of ourselves as a drama queen or king. "isn't that a movie?" isn't that a neighbor, co-worker, friend, or in-law? For artists, drama contributes to their creative production. There is... Read >

Ten Ways to Help You Improve Customer Service

Stay in contact with customers on a regular basis. Just as it is bad news to send out too many emails to customers, it is just as bad to not stay in contact with them. Customers don't want to feel abandoned. Here are three things to help you stay in... Read >

Spinning Negative Into Gold

Andrew Carneige once told Napoleon Hill, "I am no longer cursed by poverty because I took possession of my own mind, and that mind has yielded me every material thing I want, and much more than I need. But this power of mind is a universal one, available... Read >

Yes, You Must Test A Market Strategy

A marketing strategy is a series of actions intended to accomplish a specific sales goal. For example, an advertising strategy for a new product or service. The words marketing campaign is commonly substituted in order to catch readers attention. N... Read >

Book Review: The Sound of Paper

She splits her year between New York City and Arizona. I have been a fan since her first book and especially enjoyed "The Artist Way." I like to believe that I was one of the first to devour it page by page, exercise by exercise. Not just once but s... Read >

Fishing For Prospects: What Is Your Lure, Bait and Gear?

An exercise for defining what prospects you are attracting. Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was... Read >