09th October 2009
Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company
This is part two of the article Adding Search to Your Marketing Mix. Read Part 1.
Leveraging Y...
03rd September 2009
Achieving internal buy-in, leveraging your existing assets, and understanding the unique challenges of outsourcing to a search engine optimization company
The powerful capabilities of organic search engine optimization (SEO) are now a highly sought aft...
17th July 2009
In recent weeks, we've noticed a surge in clients calling us to ask questions like "what's up with Bing?" Or, "are you optimizing for Bing?" Even "are you taking advantage of Bing?"
In other words, people want to know that their search engine optimizat...
10th June 2009
It's a fact of life in business that when there's an economic downturn, the first thing that's usually cut is available marketing spend, typically an unfortunate byproduct of accounting's inability to justify costs without hard data in place. While the ar...
20th April 2009
"I want to be number one on Google for (insert hyper-competitive keyphrase here)."
It's usually the first thing we hear in terms of search engine optimization - a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter t...
19th March 2009
Many companies make the mistake of spending money in areas where it's not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It's great to get more traffic, but that is just the first step. Now you ne...
15th December 2008
When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft's $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft's bid...
