04th July 2009
The housing market, combined with the recent tax incentive, has created a new target audience for Realtors and Loan Officers. The need for a sales and marketing plan to address education, building relationships, and communication will generate increased b...
30th June 2009
The housing market has a new niche for Mortgage Professionals and Realtors. The $8,000 tax credit for first time home buyers presents an incentive to work together, using a business marketing plan. This plan will coordinate efforts to assist this new nich...
12th June 2009
You have planned out your marketing to include TV, radio spots, the yellow pages, and your local newspaper but you are not satisfied with the response rate. Time to look the medium that has a proven record for marketing success. The direct mail marketing ...
17th April 2009
When you have worked with a 'Sales Professional', who uses the fundamentals of selling with ease and technique, you find yourself surrendering to the enthusiasm. You were definitely not going to buy what the Salesperson was selling, you just wanted to hea...
03rd March 2009
Business to consumer postcard marketing is the least expensive form of direct mail marketing and is used by small and large businesses as a powerful marketing tool. Use this marketing tactic often and avoid these ten mistakes that can cause your time and ...
02nd February 2009
Take time to think about what message you want to send to your target audience with your direct mail marketing postcard. Ask yourself these questions.
1. What do you want to achieve? Referrals, new customers, etc.
2. Who is your audience? The better ...
23rd January 2009
Powerful headlines will get your audience to continuing reading. To
Achieve this response learn how to achieve reaction and use words.
The importance of a powerful headline is that it grabs your reader's attention. To accomplish that you need to get ...
21st January 2009
Technology has created a wide array of possibilities for consumers
to socialize, network, buy, get information etc. etc. Since these
consumers are in total control over the information they receive
this same technology has made it more difficult for...
09th January 2009
Drip marketing is a marketing tactic used to stay in touch with your
customers. Through consistently sending out marketing pieces,
that have a valuable message for your customer, you are staying
in front of them. When they are ready to purchase you ...
06th January 2009
Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of in...
