13th November 2009
The Federal Reserve Bank recently updated its Cash Services Operating Circular 2. This update applies to all retail and commercial banks. What does the new compliance information mean to your bank? Are you compliant? In this article, we’ll summarize the...
06th July 2009
Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers.
Strategy #1: Your Customer’s Goals Co...
02nd July 2009
As business owners, we all want to sell more of our products and services to new and existing customers. But before we can achieve this goal, it is imperative to understand a few basic marketing strategies for creating interest, trust and desire.
This ...
17th June 2009
Have you ever heard the following phrase?
“Just because you can, doesn’t mean you should.”
This saying very much applies to website audio. Adding audio to your site MUST enhance your main marketing message. It’s simply the spice that helps m...
12th June 2009
What do you give your prospects after they’ve expressed an interest in your products or services? Most small business owners simply pass out a single sales brochure. It’s much more effective to present a complete folder of information that works to fu...
06th June 2009
Before you start performing split and multivariate testing in order to improve your landing page conversion rate, there are several important factors to keep in mind.
Factor #1: Product Quality
The web can be a risky place to make a purchase. You can...
05th June 2009
Defining your main target market is the key to understanding how your business can deliver the greatest value to your customers and prospects. You will serve your customers much better if you can group them together by specific needs and wants.
The be...
20th May 2009
Your website is generating tons of free traffic. You’ve done everything right. You’ve created hundreds of pages of original web content, spent the last three years securing high-quality links, and have all your products and services listed on your sit...
15th May 2009
Do you know the unique value you bring to customers?
Defining your value proposition is the first step in clearly identifying how your products and services are different from your competition.
What Makes You Different?
The first step in creating a...
11th May 2009
These days, installing a good website analytics program on your website is simple and costs nothing. Still, there are many small business websites that have not taken advantage of the amazing information they can retrieve through an integrated analytics p...
05th May 2009
A Suspect is a person you think you might be interested in your products or services, but you’re not sure.
By definition, a Suspect has not made any direct request with your company. They have not called you, signed up for your newsletter, or purchas...
27th April 2009
If you record the date of every customer transaction in your database, you can use the power of Latency to help improve your customer retention.
Latency is simply the average amount of time between customer transactions. You’ll typically find the La...
16th April 2009
Testing has always an important part in marketing and advertising. Companies that took the time to test were the ones that were able to zero in on offers yielding high conversion rates.
The problem is that, for the small business owner, large scale dir...
09th April 2009
There are three important reasons to consider using article marketing as a means to build your online business.
1. To position yourself as an expert in your field.
2. To drive traffic to your website.
3. To secure high-quality one-way inbound lin...
01st April 2009
Direct mail can be a very profitable marketing channel for the small business owner. With much emphasis on website and search engine marketing, many companies have forgotten the power of a strong direct mail package to pull in quality leads and convert pr...
