22nd September 2009
This Article is Part 2 of a series of articles on the subject of customer and client satisfaction surveys. Part 1 covered the early planning stages for customer satisfaction surveys including project goals, reporting deliverables, and initial discussions...
22nd September 2009
Market Research firms around the world always need to be on the same level with the current marketing scenarios and research strategies. Hence, it is of prime importance for them to be well aware of the various situations or events occurring in the market...
22nd September 2009
Do you want to drive your business forward? Do you really know what your customers think about your business? In order to ensure that you achieve both of these things you may wish to consider conducting a customer feedback survey. With the help of such a ...
30th July 2009
One of the more important aspects of designing online market research surveys is the length of the survey. Survey length should be discussed at the beginning of the survey process as the time it takes for respondents to complete the survey can impact sa...
25th June 2009
This Article is Part 1 of a series of articles on the subject of customer and client satisfaction surveys. Part 1 covers the early planning stages for customer satisfaction surveys.
The starting point for effective customer satisfaction surveys is gai...
01st June 2009
This Article discusses alumni surveys. Topics covered include alumni survey objectives, survey methodology, response rates, and survey process.
Alumni Surveys and Survey Objectives:
Alumni surveys generally focus on one of the following subjects:...
01st June 2009
As the concept of a global economy continues to develop, the demand for international market research will also increase. This means that the services provided by U.S. market research firms will need to include international marketing research as an opti...
20th February 2009
Survey hosting can mean different things to different people. At one end of the spectrum it can refer to an ASP offering market research software where users can program and administer their own surveys. At the other end of the spectrum it can refer to ...
17th February 2009
This Article discusses best practices to consider in the administration of mail surveys. There is no single idea that alone will dramatically improve response rates. Rather, it is a combination of properly planned steps that can result in overall enhanc...
17th January 2009
This Article discusses some of the more important considerations in registering for survey panels and participating in paid online market research surveys. By keeping these considerations in mind, it will help insure a quality experience for both the sur...
