10th August 2005
By: Bill Willard
An estate is the total value of everything we own--and business and personal assets can add up quickly. Everyone has an estate. And realize it or not, everyone also has an estate plan.
An estate plan can be designed by clients...
10th August 2005
By: Bill Willard
Annuities are long-term investment tools for supplementing retirement income. There are no IRS-imposed annual contribution limits, and annuity earnings grow tax-deferred until the funds are withdrawn or paid out as income.
Though...
10th August 2005
By: Bill Willard
"There are those who get things done and those who think about getting things done."
--Col. Wesley L. Fox, USMC (Ret)
Marketing cannot be hit or miss; it must be part of your business model. Formal market planning systematic...
10th August 2005
By: Bill Willard
Leadership, like class, is hard to define, but easy to spot.
Someone once defined management as "the effective coordination of the efforts of the individuals in a group to accomplish that stated objectives of the organizati...
10th August 2005
By: Bill Willard
Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers—80 million of them, nearly 27 percent of the U.S. population—are in their late teens and 20s, and already a market force to be re...
10th August 2005
By: Bill Willard
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with ple...
10th August 2005
By: Bill Willard
Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a...
10th August 2005
By: Bill Willard
Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often de...
10th August 2005
By: Bill Willard
The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. The ...
10th August 2005
By: Bill Willard
Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the...
10th August 2005
By: Bill Willard
This widely circulated after-action report prepared by a 1stSgt Paul Berry, USMC following Operation Iraqi Freedom in 2003 offers priceless leadership advice for business owners and managers. While much of this may seem obscure or...
10th August 2005
By: Bill Willard
In "Leadership Lessons Learned the Hard Way, Part I," Marine First Sergeant Paul Berry's after-action report on Operation Iraqi Freedom offered priceless advice for business owners and managers. In Part II, 1stSgt Berry reveals the ...
10th August 2005
By: Bill Willard
In many organizations, sales managers and experienced producers have training responsibilities for which they are ill-prepared and, in some cases, barely qualified. If that's you, the following may just be a lifesaver.
"Traini...
10th August 2005
By: Bill Willard
"I learn by going where I have to go." – Roethke
Sales managers and experienced producers often have training responsibilities that require them to manage this process, helping people do their best by:
• Assessing individual ...
10th August 2005
By: Bill Willard
You'll be judged from the moment you walk into a room; the way you stand, sit, and use your hands can send messages—intended or otherwise. Sometimes good, sometimes not so good—and sometimes contradicting your intended meaning.
B...
