24th November 2009
Do you have a story that explains why your life has gone the various paths it has? Is it a story that has changed its meaning over the years as your life has changed, but still remained a core story? Here's what I mean. Here's my story:
One of my earl...
18th November 2009
Here's a word game that can bring you a lot of money if you play it well: Given something that people might search for on the internet, you must guess a keyword that at least a certain number of people (say, 1000) will type into Google each month trying t...
07th October 2009
Publish a book. It establishes you as an expert, a guru, a go-to guy or go-to gal, an authority in your field. Life is easier for gurus -- customers seek them out. And if someone actually buys the book, all the better.
You can get books out of transcri...
25th September 2009
As a public speaker, a great deal of your credibility rests upon having information products, traditionally books that you have written. Moreover, more than two thirds of your income comes off the podium through back-of-the-room sales and sales over the...
22nd September 2009
You can have your information products on sale day in and day out, and that can give you a modest flow of income. You can increase sales and bring in a lot more income by creating sales events that encourage customers to reach a buying decision. People re...
15th September 2009
I want to make a profit selling information products online. I say I am doing it to help other people. Maybe it's just the circles I hang out in, but I often get the questions: Why are you charging so much? Wouldn't you benefit more people if you charge...
07th September 2009
The majority of your income as a speaker comes from selling books, CDs, and DVDs at the back of the room. You can create all of these out of audio recordings of your speech. There is ample free software for the PC that you can use in creating these produc...
03rd September 2009
Professionals need to be public speakers. When you give away valuable information freely, you become the person people think of first when they need help.
But speaking isn't enough. You need to produce information products. We used to say, "write a boo...
03rd September 2009
It is easy to combine audio files and image files (recordings and pictures) in a movie editor to create video slide shows. Here are seven suggestions on what you can sell as video slide shows -- and what you can sell with video slide shows.
1. As a poe...
13th August 2009
You can use teleseminars to get people to join your email list. You can offer them as a benefit of your members-only web site. You can use them to pitch your products or those of a joint venture partner. You can sell admission to them. You can use the aud...
07th August 2009
A public speaker needs information products to sell "back of the room." Many audience members will want to buy more information. Almost everybody has $20 to spend.
You can create and print a chapbook on your own computer or at a copy shop. You print it...
05th August 2009
Question: I want create income streams selling information products online, and I have studied many techniques, but I'm getting lost in the details. Is there an overall e-commerce design that I can fit all these details into?
Answer: I find myself usin...
04th August 2009
If you see a picture of a book cover on somebody's page with the title and Amazon price beneath it, you can click and buy the item. The owner of the page will get a piddling little share of the money that you spend at Amazon -- 4% or 6% of the purchase pr...
31st July 2009
As you laboriously type your ideas into the computer and laboriously correct the typos and misspellings, do you fantasize about just talking and having the computer type it for you with neither typos nor misspellings? You really can dictate your books and...
16th July 2009
Offer teleseminars to attract people to join your email list. Offer them as a benefit of your members-only web site. Offer them to pitch your products or those of a joint-venture partner. Or just sell admission to them. In addition to all these uses, you ...
